Page 56 - 2012 Annual Report

56 VIVENDI l 2012 l Annual Report
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SOCIETAL, SOCIAL AND ENVIRONMENTAL INFORMATION
SECTION 1 - CORPORATE SOCIAL RESPONSIBILITY (CSR) POLICY
CSR – A SOURCE OF VALUE CREATION FOR VIVENDI AND ITS STAKEHOLDERS
SECTION 1 CORPORATE SOCIAL RESPONSIBILITY (CSR) POLICY
Vivendi distinguishes itself with its approach and contribution to
sustainable development: one that aims to meet the need of present
and future generations to communicate, feed their curiosity, foster talent
development and encourage intercultural dialogue to promote mutual
understanding among nations. As a publisher and distributor of content,
the Group can have an intellectual and a cultural impact on society.
Accordingly, as early as 2003, Vivendi has focused its societal
responsibility on three strategic issues directly linked to the Group’s
activities:
✱ protecting and empowering young people when they use digital
media;
✱ promoting cultural diversity in the production and distribution
of content while fostering the creative process of artists; and
✱ promoting knowledge sharing by enabling more customers to access
content offerings and communication services.
PROTECTING AND EMPOWERING YOUNG PEOPLE
Young people are exposed on a daily basis to risks stemming from the
use of the Internet, video games, films and cell phones, including the
disclosure of personal data, excessive or inappropriate use and access
to sensitive content. If users are educated about the appropriate use
of media and information, these digital tools have the potential to
open up vast opportunities for expression, creativity and discovery.
Vivendi has a responsibility to empower and protect the next generations
in their cultural and digital practices.
PROMOTING CULTURAL DIVERSITY
Vivendi also aims to promote cultural diversity as an incentive for growth
and a foundation for social cohesion. The Group supports UNESCO’s
2005 Convention on the Protection and Promotion of the Diversity of
Cultural Expressions, which states that cultural diversity is “a mainspring
for sustainable development for communities, peoples and nations.”
The Group’s businesses all share the objectives of encouraging diversity
in musical repertoires and cinematographic expressions, promoting local
talents and sustaining cultural heritage.
KNOWLEDGE SHARING
The third issue of Vivendi’s CSR policy is to encourage knowledge
sharing to enable its customers to participate in the construction of a
world of information, knowledge and digital technology. The Group must
use its international positioning to ensure the quality and pluralism of
content, encourage dialogue between cultures, raise public awareness
about sustainable development issues and facilitate access to new
technologies. Vivendi contributes to reducing the digital divide by enabling
school and university students to benefit from advantageous service options.
It also conducts training and education initiatives for the disadvantaged
in the use of new communication technologies.
Vivendi’s CSR policy has been fully integrated into the Group’s strategy
and governance as reflected by the inclusion of specific CSR performance
criteria in the determination of senior executives’ variable compensation.
The Group’s societal, social and environmental information enables
relevant stakeholders to better evaluate its overall performance
over the medium- and long-term.
1.1. CSR – A SOURCE OF VALUE CREATION FOR VIVENDI AND ITS STAKEHOLDERS
1.1.1. Innovative Positioning