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48
Annual Report -
2013
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Vivendi
Societal, Social and Environmental Information
Corporate Social Responsibility (CSR) Policy
Section 1
Corporate Social Responsibility (CSR) Policy
1.1.1.
Innovative Positioning
Vivendi has fully integrated its CSR policy into its strategy and its
governance, as demonstrated by the specific criteria taken into account
in the variable compensation of senior executives.
The Group’s societal, social and environmental information allows its
relevant stakeholders to better evaluate the Group’s overall performance
over the medium and long term.
1.1.
CSR - A Source of Value Creation for Vivendi and its Stakeholders
As a key player in the media sector, Vivendi differentiates itself through
its approach and contribution to sustainable development: to meet the
needs of present and future generations to communicate, to feed their
curiosity, to foster talent development, and to encourage intercultural
dialog. As a publisher and distributor of content, the Group has a human,
intellectual and cultural influence on society.
As early as 2003, Vivendi has accordingly focused its societal
responsibility on three strategic issues directly linked to the Group’s
activities:
protecting and empowering young people when they use digital
media;
promoting cultural diversity in the production and distribution of
content while fostering the creative process of artists; and
promoting knowledge sharing by enabling as many customers as
possible to access content offerings and communication services.
Protecting and Empowering Young People
The Internet, films, television programs, platforms and mobile phones
are exposing young people to risks: the disclosure of personal data,
excessive or inappropriate use, and access to sensitive content.
Conversely, these digital tools can offer them vast opportunities for
expression and discovery, and for employability once they are educated
about use of media and information. It is Vivendi’s responsibility to
empower and protect these young generations in their use of digital
media and cultural practices, so that they can express their creativity
and their citizenship in an environment that respects their rights.
Promoting Cultural Diversity
The Group also aims to promote cultural diversity as an incentive for
growth and a force for social cohesion. The Group thus shares the
vision of UNESCO which, in its 2005 Convention on the Protection
and Promotion of Diversity of Cultural Expressions, states that
cultural diversity is “a mainspring of the sustainable development of
communities, peoples and nations”. Encouraging diversity in musical
repertoires and cinematographic expression, promoting local talent
and showcasing cultural heritage – these objectives are shared
by all the Group’s business units (please refer to Integrated reporting
pilot project, p. 50).
Knowledge Sharing
The third issue faced by Vivendi in its societal responsibility is to
promote the sharing of knowledge. Through its international positioning,
the Group has a duty to guarantee quality and pluralism of content,
to encourage dialog between cultures, to make the public aware of
sustainable development issues, and to facilitate access to content
offerings and new technologies.
1.1.2.
Vivendi’s Ten Priority Areas of Action
Vivendi pursues a CSR policy that links its economic, societal, social
and environmental performance to its business activities and geographic
presence.
The Group makes its commitments clearly visible to all its stakeholders:
customers, employees, shareholders, suppliers, government, artists,
and civil society as a whole. These commitments, which encompass
the Group’s three specific issues (please refer to Section 1.1.1), are
developed in ten priority areas of action:
Ethics and business conduct;
Protecting and empowering young people;
Promoting cultural diversity;
Knowledge sharing;
Protection of personal data;
Adding value to content and innovation;
Vigilance regarding suppliers;
Territorial development;
Leveraging human resources; and
Environment and radiofrequencies.
