With their diversity and areas of operation (both global and local), the UMG labels complement one another by focusing on various music genres and segments.
The recorded-music operations focus on discovering new talents and developing their careers by marketing and promoting their music worldwide via all formats and platforms. UMG also diversifies its artist-connected operations to include tour management, sponsorship and brand usage.
UMG markets its artists’ recordings and promotes them via media and point-of-sale advertising. Public appearances and concerts are key elements in its marketing strategy, while television advertising plays a major role in the marketing of compilations and new albums.
In music publishing, UMG discovers and helps develop the careers of singer-songwriters, and holds and manages not only recording copyrights but also composition copyrights with regard to their use in other recordings, concerts, films and advertising. UMG’s catalog contains over 2 million titles.
The merchandising team’s goal is to produce and sell spin-off products related to artists and other brands through multiple points of sale (fashion boutiques, tours, Internet) all over the world.