ENCATC (European Network of Cultural Administration Training Centers is an official UNESCO partner NGO and also one of the main partners in projects funded by the European Commission) organizes a seminar in Paris on October 22, 2014. The seminar will be about culture and the value creation produced by the creative sector that is not taken into account by indicators such as GDP.
The topic of this seminar – supported by the Creative Europe program founded by the European Commission – will be rethinking how to measure the economic and social spill-over effects of creative and cultural industries on well-being and sustainable development.
As early as 2003, Vivendi has focused its societal responsibility on culture as one of its strategic issues and launched in 2013 a pilot project on integrated reporting to evaluate how investing in diversity of content creates value for the company. Vivendi will present its approach during the seminar together with other discussants from the cultural administration and politics fields – such as economists, university professors, institutions, companies and other cultural actors.
