Empowering and Protecting Young People in their Digital Practices
In a digital environment that disrupts media and cultural practices, Vivendi, as soon as 2003, has defined the empowerment and protection of young people as a CSR strategic issue. Since 2010, this issue is one of the CSR criteria taken into consideration in the variable compensation of the group’s senior executives.
Vivendi offers creative digital content, interactive services and access to media particularly sought after by young audiences. Internet, music, films and audiovisual works are all opportunities for fostering creativity, talent, self-expression and access to knowledge. Although as sources of fulfillment, these digital offerings can expose young Internet users to risks: divulging personal information, access to inappropriate content, or excessive use.
- Empowering youth
- Enabling young people to express their creativity and civic engagement
- Give young peopke a voice on their cultural and digital practices ules of professional ethics
- Familiarize them with career opportunities in the creative and cultural industries
- Protecting youth
- Promote rules of professional ethics
- Carry out awareness campaigns
- Offer the appropriate tools to parents and young people
- 2014 Non-financial Indicators Handbook
- Section 4.1.1. « Empowering and Protecting Young People in their Use of Digital Media » (p. 17)
- Innovative positioning
- Data and Content Protection Charter
Vivendi maintains regular and constructive dialog with all its partners.
Vivendi has entered into a partnership with the European Youth Parliament (EYP). 150 young people met on the occasion of the Caen International Forum, which was held from May 29 to June 8, 2014, to celebrate the seventieth anniversary of the Normandy Landing. Following the example of members of the EU Parliament, in two interactive workshops sponsored by Vivendi, they debated the following topics: “the role of culture in sustainable development” and “protecting privacy in the digital world.” Their resolutions were submitted to the heads of state attending the offi cial ceremonies. The site Culture(s) with Vivendi published a summary of these exchanges and continues to provide a regular platform for these young Europeans. in addition, EYP President Malo Mofakhami was a guest of Vivocie, Vivendi’s CSR webradio, on the occasion of 2015 Europe Day (listen to the podcast).
In addition, on November 20, 2014, for the third consecutive year, Vivendi was a partner in France’s National Youth Day. Vivendi invited three classes to learn about career paths in the cultural industries and media sectors. The event was attended by executives from Universal Music France, Canal+ and Studiocanal. Almost one hundred young people had a chance to look more closely at a professional milieu that was previously unknown to them.
In 2014, Vivendi also hosted a debate on the topic of empowering young audiences on its CSR webradio Vivoice in a special broadcast devoted to the topic on February 11, for Safer Internet Day. The discussion focused on two topics: “A Safer Internet, a Digital World respecting the Rights of Children” and “A Creative Internet: a Lever of Expression and Employability for Young People.” The French Children’s Advocate and representatives from associations (Transapi, Simplon.co, Web@cadémie), UNICEF and the French General Commission for Strategy and Outlook participated in these discussions. A representative from UNICEF also contributed his views about children’s rights during a special live program devoted to “Human rights in the digital age“.
Vigeo examined the extent to which various listed companies abide by the principles governing companies in the field of Children’s Rights, upheld by UNICEF, the United Nations Global Compact and the NGO “Save the Children”. Vivendi was ranked third in Vigeo’s survey on how these principles are embraced by CAC 40 companies and was invited to speak at the debate organized by Vigeo on October 9 last on the topic “Companies & Children’s Rights: an issue central to CSR”.
Canal+ Group sets out to offer quality content suitable for young audiences on its channels, while supporting them in the expression of their creative talent through dedicated operations.
- In 2014, Canal+ celebrated its thirtieth anniversary, an appropriate occasion for recognizing creativity on the web, with the operation “30 seconds for 30 years”. This contest, organized by Canalfactory, the Canal+ label for new talent on the web, invited web users to create 30-second videos for the channel’s thirtieth anniversary. The winning video was aired on November 10 during the show L’Œil de Links.
- In addition, Canal+ Group has launched a structure called CanalStart that is designed to support initiatives and projects by young entrepreneurs in the world of media and new technologies to assist them in their development. A total of 150 projects were reviewed, 30 start-ups were identifi ed and four initial partnerships entered into.
- Canal+ has enriched its television educational recommendation engine, “CAMPUS”. This service places the quality and variety of the content of Canal+ Group’s channels at the service of education, making it possible to easily find all programmes related to educational curricula from the sixth through to the fi nal grades, by level and subject. The provision of animated programmes on the Canal+ Family channel fulfi ls the same quality and creativity requirements, and focuses on original creations.
In its Ethics Charter, Canal+ Group commits to ensuring the protection of children and young people. The group provides audience with tools enabling them to master the use of its products and services. after designing a secure young people’s space in its VOD Canalplay platform, Canal+ Group designed a derived mobile application Canalplay Kids in 2014. Parental control is passwordprotected and can be set to suit the child’s age and the desired viewing time through the application. Likewise, Canal+ Africa subscribers subscribing for content reserved for an adult audience must enter a confi dential parent code to access it. in Poland, the nc+ channel was a cosignatory of a self-regulation agreement covering commercials, along with the country’s seven other main broadcasters: any advertising for food and beverages the overconsumption of which could be considered as unhealthy will no longer be permitted in the time slots of programs designed for children age 12 or younger.
Universal Music Group
In addition to complying with local regulations, UMG takes steps to promote the responsible use of its services. For example, in the United Kingdom, UMG runs a pilot age-rating scheme for video clips made available on the Youtube and Vevo platforms. Between October and December 2014, 24 video clips were submitted to the British Board of Film Classification to be age rated and only one out of 24 has been rated 18. UMG plans to expand this good practice.
In addition, UMG is behind a number of initiatives to encourage the expression of creative talent.
- From september 2015 intake, the Abbey Road Studios, wholly-owned by UMG, will launch its education Institute. The institute has a vocation for being global: a 12 month audio engineering and music production training will be offered in the London studios but also in Berlin, Munich, Melbourne, Sidney and more locations to be announced. Music industry experts such as producers and UMG professionals will teach the students and Abbey Road studios engineers will give lectures. To find out more : abbeyroadinstitute.com.
- Since 2013, UMG has developed Spinnup, a platform for young unsigned artists to distribute their music to major digital music distributors. Located in Sweden, the United Kingdom and Germany, Spinnup also has a network of scouts who identify the best artists, to offer them assistance and advice. Two Spinnup artists have now been signed directly to UMG Sweden and have won several platinum awards.
- In 2014, Universal Music Group also introduced Sinfini for Schools, which offers free educational resources on masterpieces of classical music for teachers with pupils aged between 11 and 14.
- In the domain of classical music again, UMG and Miami’s Frost School of Music have been cooperating since 2014 on the “U-Frost” initiative. This is a research partnership involving students, school researchers, UMG professionals and artists to explore opportunities for innovation in classical music. This is a unique opportunity for students to talk to professionals and express their expectations, whilst benefi ting from lessons learned at the forefront of innovation given, specifically, as part of a new master’s degree in performance co-developed by UMG.