Knowledge Sharing

Encouraging knowledge sharing to foster our public’s access to media, culture and information, stimulating critical thinking, promoting learning to live together are strategic aspects of Vivendi’s social responsibility policy.

The group offers content that have an influence on many audiences worldwide. Editorial independence, pluralism and high quality content, access to information, media – and digital media –  literacy, and awareness of sustainable development, are among the essential criteria for evaluating Vivendi’s intellectual and human influence.

 

Main focus of the area for action

  • Promoting pluralism of information and quality of content
    • Implement the group’s commitment to pluralism and freedom of expression
    • Guarantee a balanced representation of the society’s diversity
  • Make good use of the group’s impact on society via its content
    • Develop media literacy
    • Encourage dialogue and openness between peoples and generations
    • Raise people’s awareness of sustainable development issues
  • Facilitating access to media and content
    • Invest to extend the geographical coverage of the group’s services
    • Promote media accessibility for isolated/ marginalized persons

Useful Links

Some examples  of initiatives and best practices

Vivendi

Vivendi ensures pluralistic expression of thoughts and opinions in accordance with the principle of equal treatment. Respect for freedom of expression is enshrined in Vivendi’s Data and Content Protection Charter.

In May 2014, Vivendi has partnered with the first European Forum on media and information literacy. This forum, which was held at the initiative of the European Commission and UNESCO, brought together members of governments, audiovisual authorities, institutions, teachers, media professionals, researchers and associations to promote media and information literacy in Europe, discuss MIL (Media and Information Literacy) within the EU, and encourage cooperation and initiatives at national and European level. Vivendi participated in the drafting committee for the Declaration “Media and information literacy in the digital age” that was announced at the close of the Forum.

As a partner in the UNESCO Chair “Forwardance in sustainable digital development,” Vivendi has contributed to the work on communication and creative practices in the digital age according to the gender. The speakers at the symposium meeting in December 2014 in Rouendiscussed gender inequality in interactive relationships (particularly on social networks) and in the way young women and men approach the technical professions.

In addition, media literacy is regularly discussed at  Vivoice, Vivendi’s CSR webradio  during special live programs (« Girls and boys : online reputation » et « Media and information literacy : issues at stake for the creativity and the civic participation of young Europeans ») as well as interviews with ONG representatives and experts  (Divina Frau-Meigs, media sociologist ; Sophie Jehel, senior lecturer at Paris 8 Vincennes-Saint-Denis university and researcher at CEMTI laboratory ; Christian Gautellier, President of the NGO Enjeux e-médias).

 

Canal+ Group

Through the production of its documentaries, its round-the-clock television news channel i>Télé and all the international channels comprising the Canal+ Overseas packages, Canal+ Group occupies a leading position in the audiovisual scene. Accordingly, it plays a major role in nurturing the critical mind of its audiences. Canal+ Group, through its Ethics Charter, is committed to pluralism of content and to respecting diversity in its editorial offerings and within its teams.

  • Thanks to its committed documentary policy, which reflects today’s world, Canal+ Group is contributing to raising its subscribers’ awareness of sustainable development issues, as diverse as they can be. Accordingly, the channel told the story of women who are shifting the boundaries of the patriarchal system in five countries(Thailand, Mali, Turkey, India and France) through the documentary Les Insoumises, by Elzevir & Ce. Another example : in 2014, Canal+ implemented a comprehensive program to raise awareness of the sharing economy and the fight against waste on the occasion of the broadcast of the Global Partage (Global Sharing) documentary. Action reflecting Canal+’s commitment beyond the screen was taken through the running of the “Kindia 2015” project, which was awarded the 2014 prize for Innovation from Reporters d’Espoirs.
  • In Poland, nc+ offers its audiences a window on the world by supporting two major events: the Planete+ Doc Film Festival, one of Europe’s principal documentary fi lm festivals, which in 2014 reached over 20 towns in Poland, and the Kitchen+ Food Film Fest, offering reflection on responsible food consumption and the discovery of foreign culinary traditions with the films on the bill and numerous associated events.
  • As the leading satellite pay-TV provider in Africa for over 20 years, Canal+ Overseas, a subsidiary of Canal+ Group, also contributes to promoting diversity of content due to the variety provided by its package of around 160 channels and radio stations, including some thirty local African channels.
  • In France, according to a study on the presence of women in news bulletins during the first quarter of 2014 which was carried out for the second year running by INA (French audiovisual institute) and requested by the CSA, Canal+ registered a 5.19 point increase compared with 2013 for the presence of female experts – not including journalists or presenters – on air. Female presenters, for their part, are very much in the majority (72.6% compared with 11.9% men for all bulletins broadcast during the period studied).
  • The Canal+ Group’s channels are committed to content accessibility and offer their subscribers the following two systems: close captioning for the deaf or hearing impaired (100% of the Canal+ channel’s programs in France) and audio description for the blind or visually impaired.

 

Universal Music Group

Today’s music business requires that UMG’s catalog reflects the world’s diversity of genres, origins and cultures. This is demonstrated by the signing of local artists in 59 countries and the exposure given to repertoire performed in over 44 languages by UMG artists. In 2014, UMG’s 2014 Top 50 album bestsellers globally featured performers who were one-third female artists, one-third male artists and one-third mixed groups

  • UMG contributes to the promotion of music with a diverse audience, the main objectives being to ensure that all audiences have access to music and to design educational tools to assist young listeners. The fact that UMG has digitized its exceptional catalog of musical works provides a unique way for accessing thousands of recordings that are unavailable in any physical medium.
  • UMG is developing or partnering with digital music services in the territories where it is active, which makes its offerings more accessible.  The KLEEK, a pan-African mobile streaming service developed in 39 countries, helps in improving accessibility to musical content at a low cost by offering thousands of titles by local and international artists, enriched with exclusive content. In countries that are poorly equipped with infrastructure, the partnerships between UMG and telecommunications operators for the creation of music bundles are helping to improve accessibility to musical content for geographically isolated populations. Partnerships of this type are operating in Brazil, Peru, Argentina and Cambodia, amongst others.
  • UMG supports its artists with commitments to various good causes. For example, the group provides executive and material support (researching partnerships, fund raising, mobilization of artists, promotion) to ONE, the NGO co-founded by Bono, the lead singer of U2, which calls for an end to extreme poverty and avoidable diseases, particularly in Africa. In response to the Ebola epidemic, UMG took action, alongside its artists, in particular through its French subsidiary, which partnered with three charity initiatives including production of the Stop Ebola anthology, featuring 32 of the company’s artists who participated on a voluntary basis. Similarly, UMG supported the promotion and distribution of Africa Stop Ebola, a song recorded by a team of African artists (Tiken Jah Fakoly, Amadou & Mariam, Oumou Sangaré, among others) to raise awareness in Western Africa of the Ebola epidemic and support work by Médecins Sans Frontières.