2006-02-13: 2005 marks the third year in a row when SFR has been the market leader in net additions with a 39.4% market share


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  • Extremely strong growth in SFR’s share of the active multimedia market with an increase from 36% at the end of 2004 to 39.4% in the last quarter of 2005

    2005 was the third year in a row when SFR was able to retain its position as the market leader, achieving a market share in net additions (total France) of 39.4% (excluding MVNOs on the SFR network).

    With 17.2 million customers as of 31 December 2005, SFR has managed to win 1.4 million new customers, achieving a market share of 35.8% by the end of 2005 (excluding MVNOs on the SFR network), compared with 35.5% at the end of 2004.

    SFR has also achieved a network market share of 42.7%, including MVNO customers.

    This excellent performance is the consequence of SFR’s policy all through 2005 of continuing its strategy of developing the mobile telephony market in general in France and the new multimedia uses of mobile phones in particular:

  • Undisputed leadership of the 3G market and of future developments of this technology
    - SFR has more than one million exclusively 3G customers, i.e. double the target originally set for the end of 2005,
    - The number of Vodafone live! portal sessions opened by a 3G customer is three times higher than that of a 2G customer, and three out of four 3G customers use the services of the Vodafone live! portal

  • Massive growth in the use of multimedia services
    - Strong growth in SFR’s market share in the active multimedia market: 39.4% in the last quarter of 2005 compared with 36% at the end of 2004,
    - 4.8 million customers with Vodafone live! mobiles
    - 5.4 billion text messages (marketed under the name Texto by SFR) were sent by SFR’s customers in 2005 (total France), i.e. an increase of 21.4% compared with 2004 (4.2 billion) and 98 million MMS messages, i.e. three times more than in 2004 (37 million).
    - SFR’s share of the SMS messaging market reached almost 40% in 2005 (mainland France).

    All these results are a testament to the good positioning, variety and attractiveness of SFR’s price plans and demonstrate the success of SFR’s strategy in focusing on 3G as a major priority.

    * Sources: ARCEP publications relating to the year 2005 as a whole, operator publications. SFR’s market share excludes MVNO clients, i.e. 119k at end 2005 and 5k at end 2004.