About
Activision Blizzard is one of the largest video game publishers and online entertainment companies in the world. It was formed by combining Activision and Blizzard Entertainment, two major players in the field of video games. Headquartered in Santa Monica, California, Activision Blizzard maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea and China.
Activision Publishing
Activision Publishing Inc. (Activision) is a leading worldwide publisher of interactive software products and peripherals. It develops and publishes video games for various consoles, handheld platforms, mobile devices and the PC through internally developed franchises and license agreements.
Activision Publishing is known essentially for its action and adventure, sport, role-playing, simulation, music, and first-person action video games. The latter have long experienced great success, in particular the Call of Duty franchise, which Activision Publishing plans to continue developing. As of today, it has produced some 4.8 billion in revenue and its online community numbers approximately 20 million active players around the world.
In 2010, in addition to Call of Duty: Black Ops, Activision Publishing released the following games: Bakugan™: Defenders of the Core, Blur™, Cabela’s Dangerous Hunts™, Cabela’s Monster Buck Hunter™; map packs for Call of Duty: Modern Warfare 2™; DJ Hero 2™, GoldenEye 007™, Guitar Hero®: Warriors of Rock™; How to Train Your Dragon™, James Bond 007: Bloodstone, Tony Hawk®: SHRED™, Spider-Man™: Shattered Dimensions, Shrek Forever After™, Singularity™, Transformers: War For Cybertron™ and Zhu Zhu Pets™.
Blizzard Entertainment
Blizzard Entertainment is a development studio and publisher of entertainment software of world renown, known for creating some of the most popular games in the sector. With the success of World of Warcraft, launched in 2004, which has more than 12 million subscribers worldwide, it is leader in the category of subscription massively multiplayer online role-playing games (MMORPGs), both in terms of number of subscribers and of revenue. Blizzard develops internally and produces games for the Windows and Mac platforms and manages Battle.net®, its proprietary platform dedicated to its online games. It succeeded in making it the most popular destination for Blizzard players.
Blizzard Entertainment generates revenue throughout the world in different ways – via subscriptions (players of World of Warcraft, prepaid cards and other auxiliary online revenue), retail sales of game packs, and revenue from licenses via distribution agreements with local partners.
World of Warcraft, the most popular online role-playing game
Since its launch, World of Warcraft has experienced strong regular growth. In August 2010, the company made available its second extension, World of Warcraft: Wrath of the Lich King®, for the Chinese players, and it broke new records for participation. On December 7, 2010, it published World of Warcraft: Cataclysm®, the third extension, in all countries where game support is provided, excepting China. Today, World of Warcraft is available in North America, Europe (including Russia), China, South Korea, Australia, New Zealand, Chile, Argentina, and Southeast Asia and in the Taiwan, Hong Kong and Macao regions.
In figures (as of December 31, 2010)
- More than 12 million subscribers to World of Warcraft worldwide
- Call of Duty: Black Ops set a new five-day market record, at more than 650 million dollars
- StarCraft II: Wings of Liberty is the fastest-selling strategy game of all time with more than 3 million units sold during the first month on sale
- World of Warcraft : Cataclysm sold 3.3 million copies the first day. It is the fastest-selling game in history
Management
Board of Directors
The Board of Directors of Activision Blizzard consists of eleven members: six directors designated by Vivendi, two Activision management directors and three independent directors from Activision’s board of directors. Jean-Bernard Lévy is Chairman of the Management Board and CEO of Vivendi, and Chairman of Activision Blizzard. Brian Kelly is Co-Chairman of Activision Blizzard. The three independent directors are Richard Sarnoff, Robert J. Corti and Robert Morgado. Other Activision Blizzard directors are Robert Kotick (Director and Chief Executive Officer of Activision Blizzard), Lucian Grainge (Member of the Management Board of Vivendi and Chairman and Chief Executive Officer of the Universal Music Group), Philippe Capron (Member of the Management Board and Chief Financial Officer of Vivendi), Frédéric Crépin (Senior Vice President, Head of Legal Department of Vivendi) Stéphane Roussel (Senior Executive Vice President, Human Resources of Vivendi), and Régis Turrini (Senior Executive Vice President, Strategy and Development of Vivendi),
Executive Management
Robert Kotick
Director and Chief Executive Officer of Activision Blizzard
Mike Griffith
Vice Chairman of Activision Blizzard
Eric Hirshberg
Chief Executive Officer of Activision Publishing
Brian Hodous
Chief Customer Officer of Activision Blizzard
Mike Morhaime
President and Chief Executive Officer of Blizzard Entertainment
George Rose
Chief Public Policy Officer of Activision Blizzard
Thomas Tippl
Chief Operating Officer and Chief Financial Officer of Activision Blizzard
Chris Walther
Chief Legal Officer of Activision Blizzard
Ann Weiser
Chief Human Resources Office of Activision Blizzard
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Activision Blizzard
Activision
- Activision : activision.com
- Call of Duty : callofduty.com
- Guitare Hero : guitarherogame.fr
- DJ Hero : djhero.com
Blizzard
- Blizzard : blizzard.com
- World of Warcraft : worldofwarcraft.com et wow-europe.com
- Diablo : us.blizzard.com/diablo3
- Starcraft : starcraft2.com
Key Figures (2010)
Revenues
- € 3,330 million
EBITA:
- € 692 million
Employees:
- 7,965 employees
Last updated on Friday 20 May 2011.



