Vivendi

Alcides Troller, Executive Vice President, Marketing and Sales, GVT
(ASDR 2010)

Protecting youth: A success factor for GVT

« We ended 2010 with 88% penetration of broadband in our customer base. We are, by far, the operator in Brazil with largest broadband service penetration. This is our strategy for offering high quality, high performance and excellent cost-benefit relationship. On average, our clients browse at a 8.2 Mb/s speed, against a 1.3 Mb/s that is the average of the Brazilian market. We released protective services (Family Protect) with antivirus, anti-spam, anti-spyware and parental control. In only eight months, we reached a 13% penetration of these services, which also puts us in a leadership position in Brazil in offering this service.
On the social front, we expanded the scope of our campaign for the Responsible Use of the Internet, a project that teaches parents, teachers and children how to make good use of the Internet and warns about the risks of the virtual world. We reached about 300 thousand people in 2010, almost twice of that of 2009. The campaign material was issued in printed and online versions in addition to an online game that makes learning easy.»