Vivendi

Promoting of cultural diversity

Vivendi invests massively in creation (€2.4 billion in 2010) and recognizes culture as one of the pillars of sustainable development because it stimulates creativity, facilitates dialogue between peoples, and strengthens social cohesion. Encouraging diversity in music repertoires and cinematic expressions, promoting local talent and sustain cultural heritage are all objectives shared by the Group business units.
Vivendi shares the vision of UNESCO, whose Convention on the Protection and Promotion of the Diversity of Cultural Expressions, which took effect in March 2007, states that cultural diversity is “a mainspring for the sustainable development for communities, peoples, and nations.”

• Encouraging creation in all its diversity
  • Diversity in talent and music repertoires
  • Diversity in audiovisual and cinematic expressions
  • Promoting young talents
• Contributing to strengthening production capacities in Africa
  
• Promoting heritage

Promoting of cultural diversity specific issue complete presentation (interactive version)
Promoting of cultural diversity specific issue complete presentation (PDF)

Focus

Vivendi Founding Official Partner of the “International Film Meetings under the tent” in Ouarzazate

Vivendi, as a Founding Official Partner of the “International Film Meetings under the tent”, was pleased to renew its support to the second edition of this event which took place in Ouarzazate (Morocco) from March 9 to 12, 2011.

Vivendi’s support is part of a wider partnership which includes a training program. Through its Create Joy solidarity program, Vivendi aims to strengthen the skills and know-how of Ouarzazate Institut Spécialisé des Métiers du Cinéma (ISMC). By providing financial support to trainers engaged by France Volontaires association, Vivendi allowed ISMC students to produce 24 documentaries in 2 years.

The Meetings under the tent brought together students from fifteen film schools located in Belgium, Burkina Faso, Canada, Spain, United States, France, Lebanon, Morocco and Mauritania. The Meetings gave them this wonderful opportunity to share their cinema experiences, discover each others’ culture, build friendly or professional relationships. For the Meetings’ second edition, Vivendi invited the French young producer Catherine Bozorgan to lead a workshop with Rodolphe Buet, Studio Canal Executive Vice-President.

Partners’ voices

 ASDR 2010

Divina Frau-Meigs, sociologue media sociologist (Sorbonne Nouvelle University) and expert for UNESCO, the European Union, and the Council of Europe
(ASDR 2010)
Cultural diversity, a challenge for the 21st century
« Cultural diversity is one of the challenges of the 21st century, where it will be necessary to invent a way of living together globally despite the fact that we don’t share the same culture, and – to the possible extent – promote reciprocity between cultures(...) »

 ASDR 2009

Pascal Ory, Culture and Media Historian, Professor at the Sorbonne, Sciences-Po Paris, and EHESS (École des hautes études en sciences sociales)
(ASDR 2009)
Promoting cultural diversity is a clever choice
« We all know that cultural globalization has never been as advanced as it is today. But deep down, the phenomenon is as old as humanity. The same is true for hegemony: there have always been dominant cultures (...) »

Olivier Robert-Murphy, Head of International Business Development, Universal Music Group International
(ASDR 2009)
Our success relies on local artists
« Music can unify people in a way that few other things can. Sociologists found that Music is one of only two ways we define our nations. The culture of a nation is reflected in the artist and the music they create from and for their people (...) »

George Rose, Chief Public Policy Officer, Activision Blizzard
(ASDR 2009)
Our video games contribute to cultural diversity
« Video games provide a medium that allows people from different cultures and walks of life to engage in a shared entertainment experience (...) »

Dorota Zawadzka, Director of Communications, Canal+ Poland
(ASDR 2009)
Canal+ in Poland has produced 120 feature films and 30 documentaries
« In Poland, Canal+ not only presents fi lm to its subscribers – broadcasting 400 films a year, including some of the best work from Poland and around the world –, but also contributes to Polish cinema with financial support for some of the most interesting projects developed in the past 15 years (...) »

 ASDR 2008

Max Hole, President of the Asia Pacific Region and Executive Vice President, Universal Music Group International (UMGI)
(ASDR 2008)
Promotion of Local Talents
« Universal Music Group remains committed to investing in artists & repertoires and nowhere is that more apparent than in our activities on the local level (...) »

 SDR 2007-2008

Manuel Alduy, Head of the Canal+ Cinema division
(SDR 2007-2008)
« Supporting diversity in film means taking a chance on young talents (more than 40 French first films supported each year), but also encouraging filmmakers (...) »

Doug Morris, Chairman and CEO of Universal Music Group, Member of Vivendi’s Management Board
(SDR 2007-2008)
« Underlying our commitment to diversity is the recognition that our similarities and differences are equally central to our success - that talented, experienced and diverse individuals are necessary (...) »

 SDR 2006-2007 & SDR 2005-2006

Salif Keita, Malian author-composer-performer and Universal Music Jazz France artist
 (SDR 2006-2007)
« Development is sustainable if it strengthens local capacities for cultural production, and in Mali there are enormous artistic hopes. From this point of view, the Young Talents Festival (...) »
 (SDR 2005-2006)
« Mali has a wealth of talent, but if young people are to get involved in a musical career, they need assistance and support and a place where they can produce their albums (...) »

 SDR 2004-2005

Jorgen Larsen, Chairman Emeritus of Universal Music International
(SDR 2004-2005)
« When following media coverage of the music industry, it is easy to gain the impression that major music companies are clearly in favor of globalization, and have as their sole objective to sell very few (...) »

All Partners’ voices...