Vivendi

Diane Emdin, Coordinator of the Create Joy program, Communications and Sustainable Development Department, Vivendi
(ASDR 2010)

Create Joy, Vivendi’s solidarity program

« Under its solidarity program Create Joy, Vivendi supports some twenty projects in France, the United States, the UK, Africa (Morocco, Mali, and Burkina Faso) and Brazil. The goal of Create Joy is to help disadvantaged young people achieve their full potential by offering them entertainment and skills related to Vivendi’s businesses – video games, music, telecommunications, the Internet, television, and cinema. The struggle against the digital gap is an integral part of our mission, our strategy, and of Create Joy. Young people’s initiation into the new technologies is a determining factor for their personal development. Our ambition is to make multimedia tools available to young people as widely as possible; their future depends on it. Create Joy supports Bibliobrousse in Burkina Faso, Ateliers sans frontières in Morocco, and CDI (Comitê para Democratização da Informática) in Brazil.»