Vivendi

George Rose, Chief legal officer, Activision Blizzard (ASDR 2008)

Protection of Minors

« Activision Blizzard has adopted a number of measures designed to ensure that minors are not exposed to inappropriate entertainment content. We believe that we have a responsibility to clearly label our products so consumers can make informed decisions about the entertainment they want for themselves and their children. We actively support the global rating systems, including The Entertainment Software Rating Board (ESRB) and Pan European Game Information (PEGI), to ensure that the content we develop is appropriate for specific audiences. Our games are rated by the various rating agencies. Our products display the game rating prominently on the front of the box and clearly state the content of the game. We strongly support very clear communication of our game’s content at the point of purchase and in our online and offline marketing materials. Additionally, to ensure that minors are not able to access inappropriate content online, mature content that appears on our websites is securely housed behind an age gate.
Activision Blizzard supports parental control systems. Our console games are compatible with hardware parental controls that allow parents to block the games that they do not want their child to play. In addition, Blizzard Entertainment’s World of Warcraft offers parental controls that provide parents and guardians with easy-to-use tools letting them manage their child’s access to World of Warcraft from any PC with Web access. Activision Blizzard also complies with the U.S. government’s Children’s Online Privacy Protection Act (COPPA) regarding the collection, storage and use of personally identifiable information from users under 13. As part of our COPPA compliance, Activision Blizzard does not collect any personal information from children ages 13 or younger. »