Vivendi

Marie-Christine Théron, Directrice générale des ressources humaines, SFR (ASDR 2009)

SFR facilitates access to information and communication technologies

« The fight against the digital divide remains a major challenge for the telecommunications sector. The technologies that play an essential role as bridges to content must be accessible to everyone. With this in mind, SFR continues to extend the coverage of its mobile network and provides an Internet-via-satellite offering in areas not eligible for ADSL. SFR is also committed to the idea of reducing the digital divide that affects disabled persons, seniors, and the disadvantaged.
SFR has continued its commitment regarding disability for several years. In partnership with specialized associations, SFR provides appropriate offerings and services, vocalization and character enlargement software, Braille translation of contractual documents, and preferential rates. A major effort was made in 2009 to make information accessible and visible at the point of sale and on the Internet. SFR, in partnership with Europ Assistance (a worldwide insurance and assistance provider), designed a special offering to enable seniors to remain in permanent contact with their families, simplify their lives, and provide assistance, if needed, at any time of the day or night. The offering features a simple, sturdy telephone, suitable rate plans, and 24-hour health assistance as an option.
SFR is also using technology in the service of social ties by enabling persons in precarious situations to remain in communication with a special account for benefi ciaries of the RSA welfare allotment and the Reconnect project. Winner of the SFR Jeunes Talents Innovation competition in 2009, Reconnect provides disadvantaged persons with a personal telephone number and an answering service that can be consulted free of charge. »