Maroc Telecom

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About

Maroc Telecom Group, a 53%-owned subsidiary of Vivendi, is the leading global operator on the Moroccan telecommunications market, with a presence in mobile, fixed-line telephony and Internet access. Listed on the Casablanca and Paris stock exchanges, the Group is firmly committed to its international development and is currently established in six countries

www.iam.ma

 

Mobile

Number one for mobiles in Morocco

Maroc Telecom Group is Morocco’s leading mobile-telephony operator, with a customer base that increased in 2009 (+5.6% compared to 2008), and 95% is prepaid customers. The prepayment system is in line with customers’ need to control their communication expenditures and avoid overruns.

In 2009, Maroc Telecom Group launched its Jawali offering, a point-based loyalty program exclusively for prepaid subscribers. After extending access to 3G+ Internet to all its postpaid and prepaid clients, Maroc Telecom Group reduced rates and increased bandwidth.

Always a market forerunner, in January 2010 the Group launched MobiCash, the first fund transfer and payment service via mobile telephone in Morocco. To enable all customers to acquire devices while at the same time gaining their loyalty, the range of available terminals was extended, notably with pack prices starting at 199 dirhams, tax included (approximately $18).

Maroc Telecom Group is the benchmark for text (SMS) and multimedia (MMS) messages in Morocco. In 2009, more than 2.2 billion SMS messages were sent over its network, up 3% compared with 2008.

 

Fixed-line telephony

A complete fixed-line telephony offering

Maroc Telecom Group offers the general public and businesses a complete range of fixed-line telecommunications services – voice, data transmission, Internet access and television via ADSL. It remains the leader in this market, with over 1.2 million fixed lines*, excluding restrained mobility, at the end of 2009.

Marketed under El Manzil brand, the fixed-line telephony offering aimed at individuals include communications rate plans, packs and limited rate plans with the possibility of recharging. The “Phony” unlimited communications contracts have also been highly successfull since their launch in 2006. They were complemented in 2009 by the launch of the MTBox, a “triple play” offering including unlimited fixed-line calling, broadband Internet and television via ADSL.

 

TV via ADSL

A richer TV-via-ADSL offer

Since its launch in 2006, Maroc Telecom Group enables its customers to receive, via ADSL, four different bundles and more than 80 national and international generalist and thematic channels – a first for Morocco, in Africa and in the Arab world. The TV-via-ADSL bundles were enriched in 2009 with new channels and radio stations.

 

Network

National coverage
Maroc Telecom Group’s fixed-line telephony and data transmission network has a switching capacity of almost 1.9 million lines and provides national coverage. Its mobile-telephony network covers more than 97% of Moroccan population.

 

Internet

The leading Moroccan Internet service provider

Maroc Telecom Group is Morocco’s leading Internet service provider, under the Menara brand. It has a 54% market share in the sector, all modes of access taken together, and offers residential and business customers a broad range of innovative packages and services to bring Internet access to as many people as possible. The Group holds a very strong position on the ADSL market, which accounts for 45% of Internet accesses, with a market share of more than 98%.* *Source : ANRT.

 

International

Promising subsidiaries

Maroc Telecom Group owns 51% shares in the historical operators in Mauritania (Mauritel), Burkina Faso (Onatel), Gabon (Gabon Telecom), and Mali with the acquisition of Sotelma in 2009. The aim is to develop new information and communication technologies to reduce the digital gap. Thanks to the modernization of infrastructures and the quality of service offered at competitive prices, Maroc Telecom Group’s subsidiaries in Africa are performing very promisingly. By end 2009, the subsidiaries’ mobile customer base numbered more than 4.3 million customers, up by nearly 35%.

 

In figures (2009)l

 

Management

Abdeslam Ahizoune
Chairman of the Management Board & Chief Executive Officer

Larbi Guedira
Managing Director, Services

Janie Letrot
Managing Director, Regulation, Communication and International Development

Rachid Mechahouri
Managing Director, Networks and Systems

Arnaud Castille
Managing Director & Chief Financial Officer, Administration & Finance