Vivendi

Mike Morhaime, Chief Executive Officer and cofounder of Blizzard Entertainment
(ASRD 2010)

World of Warcraft® gives parents the means to supervise their childrens’ gaming practices

« Blizzard recognizes that when played responsibly, online games offer a positive environment that’s fun and socially diverse. In World of Warcraft®, players around the world can see their own culture reflected in the game, and they can share cultural experiences through their dialogue with other players. They can also develop leadership skills when organizing large numbers of their fellow players during cooperative adventures and other in-game social activities.
With all of our games, we’re committed to providing a safe online environment for our players. As an example, the parental controls system we created for World of Warcraft® helps parents manage their child’s access to the game, including communication features such as voice chat. It also offers parents a weekly playtime report detailing when the account was used and for how long. In addition, we strictly adhere to the ratings system in each region where our games are sold, and we market our games in an age-appropriate manner.»