

2
Corporate Social Responsibility (CSR) Policy
Societal, Social and Environmental Information
Because public reflection and dialog bring new ideas and suggestions
to any group that keeps abreast of its stakeholders’ concerns, the CSR
department maintained in-depth discussion over the year through the
website
Culture(s) with Vivendi
and the web radio Vivoice.
Through testimonials from international personalities and rich and
varied contributions, the website
Culture(s) with Vivendi
could actively
pursue its objective of illustrating in concrete ways the role played
by the cultural industries and the media sector in fostering economic
growth, strengthening social cohesion, furthering learning to live
together and promoting innovation. The website made it possible to
showcase the wide array of artists signed by the group and to find out
about career paths in the media sector. In 2014, for example, the site
featured more than 80 videos, articles and portraits of artists. Among
the “Artist Inspirations” the portraits of Ayo, Juliette, Patricia Petibon,
Milos Karadaglic and Indila are notable. Caroline Champetier, director
of photography, Laurence Equilbey, conductor, and Anne Landois,
showrunner of
Spiral
, the famous Canal+ TV series, were among the
professionals who gave interviews on
Culture(s) with Vivendi
along with
numerous Universal Music and Canal+ colleagues, to explain their jobs.
Because the voices of young people are an important part of Vivendi’s
CSR policy, a “Youth Forum” section was created so that young people
could express their views and expectations.
In 2014, 29 guests spoke on Vivoice, Vivendi’s CSR web radio, in short
broadcasts entitled “CSR sets the tone,” in which Novethic, the AMF (the
French Financial Markets Authority), the CNIL (the French Data Protection
Authority) together with the Enjeux e-médias association, the Council of
Europe, and the Federation of Women Administrators, Sycomore AM all
participated. Vivoice also aired special programs addressing the following
topics: “Creative Internet, a lever of expression and employability for
young people,” “Africa, culture and sustainable development,” “CSR and
corporate governance,” and “Human rights in the digital era.” The social
media, which was highly active during the broadcasts, spread these
testimonials to the company’s different audiences.
This dialog with stakeholders is valuable as it provides an opportunity
to anticipate societal trends, and in this way contributes to the group’s
overall performance.
Notes and legends
p
p
Societal, social and environmental indicators are presented in compliance with the French Grenelle II law.
p
p
Unless otherwise stated, data is consolidated as of December 31, 2014.
p
p
Cross-referencing with the principal non-financial reporting references is provided for each indicator. Under each indicator, the following
references are used:
–– “GRI”: the guidelines of the Global Reporting Initiative (G4 version), including the Media Sector Supplement (MSS);
–– “UNGC”: the principles of the United Nations Global Compact; and
–– “OECD”: the OECD Guidelines for Multinational Enterprises.
The complete table of cross-references to the GRI guidelines is also available in the CSR section of Vivendi’s website, where the eight CSR
priority issues of the group are listed.
p
p
For 2014 and 2013, data is consolidated.
After the disposal of SFR and the Maroc Telecom group, the 2014 non-financial data does not include data relating to these entities.
The 2013 data was restated accordingly for pro forma analysis.
2014 data is broken down by subsidiary for certain indicators:
–– “C+G”: Canal+ Group;
–– “UMG”: Universal Music Group;
–– “GVT”: GVT (sale underway, see Chapter 4, Section 1.1.3 of the Financial Report);
–– “Vivendi Village”: Digitick, See Tickets, Wengo, Watchever; and
–– “Corporate”: Paris headquarters for societal and environmental reporting / Paris and New York headquarters for social reporting.
Similarly, the charts illustrating some indicators relate to 2014 data.
p
p
“na”: not applicable or not available.
46
Annual Report 2014