U Live


U-Live are a UK based concert and festival promoter with a diverse portfolio of both established and new-to-market event brands.

Born out of Universal Music, the company applies cross company insight to launch and nurture live event brands into the UK’s crowded live music scene with great success. The company is committed to developing properties that coexist as much in youth and entertainment culture as they do in the live space itself.

Greenfield festivals, multi-venue city takeovers and a residency at a world-famous stately home see in excess of 100,000 music and culture fans engage with U-Live’s core events each year.

Its current UK portfolio includes Love Supreme, The Long Road, Sundown and Nocturne.

U-Live is also developing Le Crxssing, a cultural festival that celebrates friendly relationships between two countries through the prism of creativity and entertainment. Initially a Franco-British festival – originating in London in 2017, moving to King’s Cross at the prestigious Central St Martins College in 2018, then to Paris in June 2019 – the event is now opening to other horizons and cultures, for instance, by landing in Shanghai in September 2019.

Working in partnership with its sister company Olympia Production, U-Live will in 2019 increase growth across its global portfolio of events.