Havas Market, the performance division of Havas, goes live with AD TO BASKET, the new-generation solution for e-commerce.
Nicolas Jeffs, who was Retail Media Manager at CDISCOUNT until now, has joined the Havas Group to manage applying the operations of this new consultancy entity to all e-commerce levers, from advertising to online purchasing.
AD TO BASKET rolls out two breakthrough innovations to keep pace with the explosion of e-commerce:
- A holistic approach to e-commerce that can activate all platforms and market places, both global and local, digital and click-and-collect on the physical network.
- An alliance like no other on the market between Havas’ media marketing expertise (advertising, content, data) and Editis’ e-retail skills (retail, account management, supply and logistics).
On the strength of this new synergy at Vivendi, AD TO BASKET will have the capacity to mobilize over 70 e-commerce and market place performance specialists as soon as it goes live.
AD TO BASKET is jointly managed by Nathalie Bajeux, Managing Director of Havas Market, and Fanny Ruph, Head of Digital at Editis. Nicolas Jeffs, the newly appointed Head of e-retail, will be providing them with support.
>> See the press release here (in French).