Havas Group’s French agencies were particularly distinguished this year during the 24th edition of the Effie Awards France, known by advertisers and agencies globally as the pre-eminent award in the industry which recognizes any and all forms of marketing communication that contributes to a brand’s success.

Rosapark, Havas Paris, Havas Media France, HRCLS and BETC Paris garnered several prizes from their peers and professionals last November 27.

Rosapark was named Agency of the Year, ex-aequo with Proximity BBDO.

In addition, its “Label of Love” campaign for Monoprix, a leading French retailer and supermarket chain, received the Effie 2017 Grand Prix as well as a Gold in the distribution category.

As part of a global campaign involving advertisements around the company’s 85th anniversary and a daily presence on social networks, Rosapark produced a short, 4-minute long movie remarkably demonstrating how emotions and humor efficiently support commercial performance. The video ran on television stations and online.

>> Full list of winning Havas agencies and awards here (in French only).