Universal Music Group (UMG) and Vessel, a premium online video service, agreed to premiere select UMG videos through Vessel for an exclusive time period before making the content available on free, ad-supported services.
Vessel subscribers receive at least 72 hours of exclusive access to short-form, professionally produced content on mobile devices and the Web for the price of $2.99 a month. During the early access period, videos on Vessel can earn a multiple of 20-times more per-view compared with free, ad-supported online video services.
After the exclusive time period, videos posted on Vessel become available on general ad-supported online services, including Vessel’s free, ad-supported offering.
