Our societal commitments

Supporting ambitious, multi-faceted creative content

As a group at the crossroads of entertainment, media and communications, we have a special responsibility for the content we produce and distribute to a broad audience.

By supporting an ambitious and diverse creation, our goal is to nurture curiosity and openness, stir emotions, create connections and give as many people as possible access to the diversity of cultures and ideas that we cultivate within the Group.

Fostering a diversity of cultures and supporting creativity

Vivendi supports creativity in all its diversity wherever the Group is present.

Discovering talent as close as possible to local creative ecosystems, supporting them, enabling them to flourish and become known in their home country and abroad, is both a part of our core business and our contribution to society.

Local artists reinforce catalogs, many of which have been in existence for over a century: in music, cinema and publishing, our catalogs offer privileged access to a very rich cultural heritage.

Being present in different cultures around the world also provides a strategic advantage in terms of our international dynamic. For example, in 2019, local repertoires accounted for more than 60% of Universal Music Group’s sales.

Supporting social transformation through our content

With €3.4 billion invested in content in 2019, we have a real influence on collective imaginations. With such influence comes great responsibility.

It is our duty to be mindful of the impact of the messages and images conveyed in our content, to promote uses adapted to our audiences, especially the youngest ones, and to promote creation and ideas that support important causes.

We invest in advertising campaigns that create meaning, address key social issues, and represent the diversity of our audiences. Our businesses can inspire change and invite action for a more sustainable world.

> To learn more about the Group’s social and societal commitments, please see the Universal Registration Document.