“Made in Bamako” is honoring six artists from the new Malian scene. This album, produced by Vivendi with the friendly support of the great singer-songwriter Salif Keita, a Universal Music France artist, is available for listening, exclusively on the “Culture(s) with Vivendi” website.
Watch the interview with Pascale Thumerelle, Vivendi’s Corporate Social Responsibility VP, broadcaste by TV5 Monde – Africa on March 2, 2013.
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[The Video is only available in French]
Coordinated by No Format!, “Made in Bamako” was recorded and mixed by interns following a training program launched by Vivendi in 2006 to strengthen local production capacity in Africa. This training program takes place in Bamako in Salif Keita’s studio, which Vivendi supports in its desire to promote local talents and make the Moffou studio a Malian cultural hub.
This initiative is fully in line with Vivendi’s sustainable development policy, which has defined as soon as 2003 the promotion of cultural diversity as a strategic issue of its societal responsibility.
