Havas’ agencies strongly rewarded at the 2017 Effie Awards France

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Havas’ agencies strongly rewarded at the 2017 Effie Awards France

Havas Group’s French agencies were particularly distinguished this year during the 24th edition of the Effie Awards France, known by advertisers and agencies globally as the pre-eminent award in the industry which recognizes any and all forms of marketing communication that contributes to a brand’s success.

Rosapark, Havas Paris, Havas Media France, HRCLS and BETC Paris garnered several prizes from their peers and professionals last November 27.

Rosapark was named Agency of the Year, ex-aequo with Proximity BBDO.

In addition, its “Label of Love” campaign for Monoprix, a leading French retailer and supermarket chain, received the Effie 2017 Grand Prix as well as a Gold in the distribution category.

As part of a global campaign involving advertisements around the company’s 85th anniversary and a daily presence on social networks, Rosapark produced a short, 4-minute long movie remarkably demonstrating how emotions and humor efficiently support commercial performance. The video ran on television stations and online.

>> Full list of winning Havas agencies and awards here (in French only).