The Copyrights Group and MackMedia announce major new partnership for Paddington at Europa Park
The Copyrights Group, an entity within Vivendi Village that manages all of the licensing activities of the Paddington brand, and MackMedia announce the arrival, this Christmas, of Paddington at Europa-Park, the largest seasonal theme park in the world located in south-western Germany, where he will be a central feature of the England themed area.
The announcement was made today on the second day of Brand Licensing Europe, the pan-European event dedicated to licensing and brand extension.
The long-term partnership with Europa-Park will offer Paddington fans a new journey to include a VR Ride, re-branded within the England themed area with Paddington’s environment, and a dedicated Paddington shop.
From Spring 2018 the first ever Paddington ice show will launch at the park. This 30 minute show will run until the Autumn of 2018 when Paddington will go ‘on tour’ all over Germany with an all new full length, action-packed ice show enabling Paddington fans to experience his adventures on ice.
>> See the press release here.