Watch out for the Paddington game!
Three Vivendi companies partner for the launch of Paddington Run, a mobile-game.
Gameloft has initiated the development of the official game of the second Paddington movie, for iPhone, iPad, iPod touch, Android, and Windows Phone.
The famous bear imagined by Michael Bond leads a frantic race through the streets of London, trading his famous duffle coat for other clothes as players make their way through new levels.
Gameloft’s development studios are closely collaborating with creative teams from Studiocanal and The Copyrights Group to capture the humor and heart of London’s most iconic bear.
Studiocanal was the producer of the 2014 Paddington, which was the highest-grossing non-Hollywood family movie ever released.
The Copyrights Group, an entity within Vivendi Village, manages all of the licensing activities of the Paddington brand, which is one of the top-5 most influential brands in the field of family entertainment.
The projects developed around the Paddington license reflect the consistency and teamwork between Studiocanal, Gameloft and The Copyrights Group, and demonstrates Vivendi’s willingness to continue to multiply the number of collaborations between its companies.
Paddington Run is for all audiences and will be available in 15 languages. It will be released this fall on all mobile platforms (smartphones and tablets running on iOS, Android and Windows Phone), during the period around the international release of the Paddington 2 film, which is also produced by Studiocanal.
>> See the full press release here.