What if television was the future of the web? At a time when the Internet giants all focus on connected television, and Web 2.0 gurus invent sophisticated applications interconnecting with prime-time broadcast shows, the question, as provocative as it is, provides a good cause for debate. This is precisely the ambition of www.TheMediaShaker.com, a website gathering fresh and original views from people with a variety of backgrounds on political, business and cultural issues concerning the media and content industries.
How will television’s traditional role of financing new original productions evolve with strong Internet players offering an increasingly important exposure to audiovisual works which sometimes they finance themselves? This question is being raised in “Television: the Web’s Future?”, the fourth debate launched on www.TheMediaShaker.com. The website, a Vivendi initiative, is open to a variety of different opinions, whether or not supported by the Group, as long as they are properly argued.
