Vivendi, partner of summer festivals
Vivendi and its subsidiaries Universal Music Group, Canal +, D17, D8, i-Télé, Digitick and Dailymotion will partner a number of festivals throughout this summer. The Group is a partner of the Brive Festival, Déferlantes, Eurockéennes, Garorock, Hamac Festival, Hellfest, Mainsquare, Musilac, Marciac Jazz Festival and Les Vieilles Charrues.
On this occasion, the Group created in Brive Festival, Musilac and Les vieilles Charrues a “Vivendi Backstage” stand. While a DJ provides sets throughout the day, festival-goers can be immersed in the heart of the Canal+ Group and Universal Music Group contents (via a virtual reality helmet).
The Group is proud to support in these various initiatives that stem from different parts of France. As a world leader in media and content, Vivendi intends to leverage its French and European roots.
These partnerships illustrate the promotion for cultural diversity, one of the objectives for the Group’s corporate social responsibility (CSR) program.