Jean-François Dubos : "The Group’s business is based essentially on the subscription economic model"

ASDR 2009

The Group’s business is based essentially on the subscription economic model
« The Group’s business is based essentially on the subscription economic model, which requires that personal data directly related to the consumer be collected. These administrative and financial data are essential to managing commercial relations with our customers. Any commercial relation is first of all one of trust, and when payment for products and services is made via subscription, that relation becomes even more demanding.
Customers have chosen us as a commercial partner out of trust – not only because we have a worthwhile product, but also because they know that the information they entrust us with will be stored securely and protected from indiscretion and fraudulent use.
In conformity with the commitments made by Vivendi in its Data and Content Protection Charter, the Group’s subsidiaries have worked out rules, procedures and protocols to ensure the confidentiality and protection of personal data.
Commercial activity also requires that these data be entrusted to third parties. That being the case, Vivendi’s business units must ensure that their commercial partners respect the same obligations and demands regarding data protection as they themselves do. This is a strategic issue for Vivendi. The Group’s image is at stake. »