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1

Group Profile | Businesses | Litigation |

Risk Factors

Risks associated with Intensified

Commercial and Technical Competition

Vivendi’s businesses face strong competition, which may intensify in

the near future due to the trend towards industry concentration among

existing companies, or the entry of new competitors in the relevant

markets. Growing competition exerts considerable pressure on Vivendi,

which may lead to a loss in market share if Vivendi is no longer able

to supply quality products and services and innovative offerings at

competitive prices.

In particular, Vivendi’s development depends on its ability to adapt

its services, offers, products and content to meet the requirements of

increasingly demanding customers, in increasingly innovative markets,

and in industries distinguished by rapid technological development.

The need for Vivendi to respond to such requirements and advances or

even, in some cases, to anticipate them, may lead to the group making

substantial investment without any assurance that the new products,

offers and services it has developed will not become obsolete within a

short period of time.

Risks Associated with the Lack of

Commercial Success of Recorded Music, Films

and Content Produced, Published or Distributed by the Group

The production and distribution of content represent an essential

proportion of Vivendi’s revenues. Its commercial success is dependent

upon the public’s response, which cannot always be predicted, and on

the existence and success of competing offers and general economic

circumstances.

Finally, when these operations are based on content provided by third

parties, no assurance can be given that such third parties will always

agree to transfer their rights for various communication media under

financial and commercial terms acceptable to Vivendi.

Risks Associated with

the Conduct of Operations in Various Countries

Vivendi conducts its operations in various markets in nearly 70 countries.

The main risks associated with conducting its operations internationally

are as follows:

p

p

the local economic and political situation;

p

p

exchange rate fluctuations;

p

p

restrictions on capital repatriation;

p

p

unexpected changes in the regulatory environment;

p

p

the various tax systems, which may have an adverse effect on

Vivendi’s operating results or cash flow, and in particular regulations

relating to transfer costs and the withholding tax on the repatriation

of funds; and

p

p

tariff barriers, customs duties, export controls and other trade

barriers.

Vivendi may not be able to protect itself against such risks.

Industrial or Environmental Risks

The group’s operations do not pose any major industrial or environmental

risks. This is because the group’s operations are, by their very nature,

primarily non-manufacturing, and a large proportion of the group’s assets

are intangible. However, the group remains alert to any environmental

risks that may arise or be discovered in the future.

Risks Associated with the Current Economic and Financial Situation

The unfavorable consequences of the economic crisis in recent years,

particularly the decrease in consumer purchasing power and level of

confidence, may lead customers to postpone or reduce their spending

on the products, services and content offered by the group or affect their

ability to pay for them, which in turn could have a negative impact on

Vivendi’s revenues and results.

Each year, Vivendi conducts impairment tests on goodwill and assets with

definite or indefinite lives, to assess whether their book value exceeds

their recoverable value. Current economic circumstances could lead

Vivendi to recognize impairment losses on such assets (see Note 9 to the

Consolidated Financial Statements (Chapter 4 of this report).

Market risks

For a detailed analysis of market risks (interest rates, foreign exchange

rates, market liquidity and stock prices), see Note 22 to the Consolidated

Financial Statements for the year ended December 31, 2014.

39

Annual Report 2014