25
Annual Report -
2013
-
Vivendi
Group Profile |
Businesses
| Litigation | Risk Factors
1
GVT
2.3.2.
Products and Services
GVT offers comprehensive and advanced telecommunications services
to markets ranging from large, mature sectors with strong cash-flow
generation (such as conventional telephony) to high-growth sectors
(such as broadband, Pay-TV using satellite and IPTV technology, Internet
services and VoIP). This approach allows the Company to target a broad
market, to offer one-stop shopping for all fixed-line telecommunications,
Internet and Pay-TV services, and helps stabilize its revenues.
2.3.3.
Market and Distribution
GVT provides bundles of diversified products in integrated packages
to attract different customer segments. GVT bundles conventional
telephony, broadband Internet, Pay-TV, value-added services, content,
managed services, corporate data, and VoIP-based products into the
packages it offers, enabling it to generate higher revenues per customer
and a higher return on invested capital, while building strong customer
relationships and a high level of customer engagement.
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2.3.3.1 Retail and the Very Small Business
(VSB) segment
GVT’s Retail and the VSB segment offers local and long-distance
fixed-line telephony and broadband services to high-end and high-
margin residential customers and small businesses with an extensive
“last mile” network, reaching to the home of the subscriber. GVT also
offers long-distance services to customers with lines supplied by other
operators in cities where it does not have a local presence. In addition,
GVT’s Retail and VSB segment offers Internet services through POP, its
ISP.
In 2013, GVT announced a new speed of 25 Mbps, giving a total of
six options available to consumers. In 2009, the Company was
the first in Brazil to offer speeds higher than 10 Mbps at affordable
prices. GVT’s portfolio of speeds, combined with its commitment to
quality, as recognized by numerous awards, has caused the average
speed delivered to its customers to jump from 5.1 Mbps in 2009 to
approximately 13.2 Mbps by year-end 2013. GVT’s customers benefit
from one of the highest average speeds in the world, faster than the
average speed in Brazil (2.4 Mbps).
GVT also announced an increase in its maximum broadband speed to
150 Mbps from 100 Mbps. The change is part of the Company’s strategy
to lead the multiservice broadband segment in Brazil. GVT plans to
deliver more content, interactivity, and management services over
broadband. “Power GVT with 150 Mbps” includes a free wi-fi modem
and a complete bundle of Internet security.
In 2013, GVT improved its Pay-TV offering to retail customers by
enhancing its product performance and deploying new functionalities.
It offers a package of high definition channels for all subscribers and
interactive services.
GVT currently offers Pay-TV in triple-play bundles (combined with
Broadband and VoiP), however, the Company has taken an important
step towards preparing for future geographic expansion by developing
a “pure satellite” product. During 2013, GVT also invested in product
innovation, increasing its catch-up TV offer, launching TV Everywhere
services in partnership with content providers such as Telecine,
Globosat and others and strengthening its unique position of delivering
HD channels in all packages.
In 2013, VONO, GVT’s national provider for IP telephony solutions,
announced a new feature that allows customers to download a free
application to access the service on a smartphone. With the app
installed, the consumer makes and receives phone calls through VONO,
without incurring any costs from its voice plan operator. GVT is the first
company in Brazil to offer such technology, providing consumers with
increased savings and mobility.
Since launch, there have been over 12,000 downloads of the VONO
app. The product also received the “2013 Telesintese Innovations in
Communications Segment Award”, in the category of operator/provider
of communications services, for its innovative service.
Since October 2010, Power Music Club, GVT’s multiscreen online music
and video streaming, has been offered as a free VAS (Value Added
Service) for GVT Broadband customers. In 2011, the music and video
service was initially released on the web, as an app for iOS and Android
devices and during the first quarter of 2012 as an app on GVT TV.
By November 2013, 200,000 active users had consumed more than
10 million streams from a catalog of more than 1 million songs, 50,000
videos and downloaded 110,000 apps.
In February 2013, GVT launched Protect Multi-Licenses, an attractively-
priced product for small businesses and families with more than one
computer. With this launch, the Company increased its ticket customers
and the penetration of this VAS.
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2.3.3.2 Corporate segment
GVT’s Corporate segment covers medium and large sized companies
and provides them with superior and innovative products, high-
quality integrated solutions and managed services including fixed-
line telephony, unified communication systems, hosted VoIP, Internet
services, private-data networks and Data Center services.
GVT benefits from having the most advanced NGN (Next Generation
Network) architecture to provide customized solutions, based on fixed-
line telephony and IP technology. It offers unique value propositions
to customers through greater functionality and substantially lower
operation costs and capital expenditure.
In June 2012, “VOX NG - GVT” was considered by Alcatel-Lucent to be
the best cloud telephony communications solution for businesses.
