

3
Compensation of Directors and Officers
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Corporate Governance
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3.3. Compensation of Directors and Officers
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General
The compensation policy for Corporate Officers is devised by the
Corporate Governance, Nominations and Remuneration Committee and
approved by the Supervisory Board.
Its purpose, in both the short-term and long-term, is to better align the
compensation of Corporate Officers and executives with shareholder
interests. With this in mind, close attention has been paid to three major
elements:
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the quantitative balance of the compensation, with attention
given to variable and long-term factors to contribute to the group’s
development and growth;
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the quality of the criteria attached to setting the annual variable
portion. These criteria are based on both quantitative and qualitative
targets proposed by the Corporate Governance, Nominations and
Remuneration Committee and set by the Supervisory Board, taking
particular account of the issues defined in the Company’s corporate
social responsibility (CSR) policy; and
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the group’s long-term development, through the grant of performance
shares subject to internal criteria that differ from those applied to the
variable portion of compensation, and external criteria to strengthen
the alignment of management interests and those of shareholders.
This policy is supported by the setting of compensation for the
management of the major subsidiaries, with distinct weightings and
criteria adapted to their operations.
Lastly, in accordance with the governance rules applied within the group,
Corporate Officers and executives waive the payment of Directors’
attendance fees in subsidiaries in which they hold Director positions.
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Compensation Elements
Fixed Portion
Each year, upon the proposal of the Corporate Governance, Nominations
and Remuneration Committee, the Supervisory Board sets the
compensation of each Corporate Officer, taking into account his or her
personal situation and comparative studies carried out by independent
firms.
Annual Variable Portion
This is based on precise and adjusted quantitative and qualitative
criteria. In order to provide dynamic support to the group’s efforts, the
weight of the quantitative and qualitative criteria respectively applied
to the annual variable portion of compensation is set by the Corporate
Governance, Nominations and Remuneration Committee as a reflection
of the importance of and progress made in strategic efforts.
Quantitative Criteria
These are based on the financial indicators that the Corporate
Governance, Nominations and Remuneration has deemed most relevant
for the assessment of the financial performance of the group and its major
subsidiaries, whose business is based largely on the same economic
model: the sale of content and services. These financial indicators are
adjusted net income of the group and operating cash flow. They allow for
the accurate measurement of the performance and income recorded by
each business unit.
Qualitative Criteria
These are based on a series of priority actions assigned to corporate
management. These priority actions are defined as a function of strategy
at group level and the action plans approved for each business unit.
These criteria allow assessment of the capacity of officers to implement
and complete planned sales or acquisitions, undertake the necessary
strategic realignments in an increasingly competitive environment, and
identify new directions with regard to offerings of content and services.
The priority actions for Vivendi SA’s corporate management in 2014 were
as follows: (i) finalize the separation of SFR from the Vivendi group under
the best possible conditions; (ii) prepare the governance and management
of each entity; (iii) contribute to the collaboration between Vivendi’s
subsidiaries and; (iv) develop and seek certification for action taken on
the group’s societal challenges.
Lastly, these qualitative criteria take into account the extent of the
group’s commitments to corporate social responsibility (CSR): promoting
cultural diversity, knowledge sharing, protecting and empowering young
people, and the protection of personal data. CSR activities are certified
by an independent specialized agency.
Weighting of the Variable Portion
Until June 24, 2014, the rate was 120% of fixed compensation if the
targets were achieved, with a maximum of 200% if the targets were
substantially exceeded. As from June 24, 2014, these rates were reduced
to 100% and 150%, respectively. The factors of the variable portion are
based on the fulfillment of precise, demanding and verifiable criteria.
These include financial targets and implementing priority initiatives.
Given the importance of non-financial efforts to the group in 2014, the
weighting given to financial criteria was set at 50% (30% linked to the
group share of adjusted net income and 20% linked to operating cash
flow), and the weighting given to priority initiatives was 50%, distributed
among several qualitative criteria (see above) and at differentiated
percentages, including 5% linked to corporate social responsibility (CSR).
Grant of Performance Shares
Purpose
Annual compensation is supplemented by a deferred factor in the longer-
term objectives: the granting of performance shares, which vest subject
to internal and external performance criteria applicable to both corporate
management as well as all other beneficiaries. The Supervisory Board,
upon the recommendation of the Corporate Governance, Nominations and
Remuneration Committee, approves criteria for the grant of performance
shares and sets the limits (threshold, target and maximum) for calculating
the level of performance to be achieved, to determine whether the
granted shares are to vest completely or partially.
To better assess long-term performance, internal financial criteria
different from those used in setting the variable portion of the
compensation of senior management, and external criteria to take into
account the alignment of the interests of management with those of the
shareholders, have been applied.
For corporate management and the senior officers of Vivendi SA, the
internal indicator (with a weighting of 70%) is the group’s EBITA margin
(adjusted operating income).
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Annual Report 2014