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1

Group Profile |

Businesses

| Litigation | Risk Factors

Vivendi Village

2.2.8.

Competition

The profitability of a recorded music business depends on its ability to attract,

develop and promote recording artists, the public acceptance of those artists,

and the success of recordings released within a particular period.

UMG competes with other major record companies for creative talent

and both new artists and those artists who have already established

themselves with another label. UMG also faces competition from

independent labels that are frequently distributed by other major record

companies.

The music industry competes for consumer discretionary spending with

other entertainment products such as video games and films. In recent

years, UMG has been facing greater competition for shelf-space, due to

declining CD sales and continued consolidation of the retail sector in the

United States and Europe.

Finally, the recorded music business continues to be adversely affected by

piracy, in particular illegal downloading and streaming from the Internet

(see Section 2.2.7 “Piracy” above).

2.2.9.

Research and Development

As the industry continues to evolve, UMG works to maximize

opportunities for digital distribution by partnering with both established

and emerging digital businesses. UMG also actively works to protect its

copyrights and those of its artists against unauthorized digital or physical

distribution. In addition, the company continues to pursue new ways to

capitalize on the digital transition in the industry, including utilizing data

that was previously unavailable in the physical business. For example,

UMG developed Artist Portal, a database allowing for robust, real-time

analysis of artist sales, streaming, social media traction and airplay,

among other metrics.

2.3. Vivendi Village

2.3.1.

Vivendi Ticketing

Vivendi Ticketing comprises the activities of See Tickets in the United

Kingdom and the United States and Digitick in France.

See Tickets is one of the leaders in the UK ticket market. The company

has a large portfolio of clients that specialize in the organization of

concerts, festivals, theater and live performances.

See Tickets broke a sales record for the 2015 edition of the Glastonbury

Festival, selling 150,000 tickets in 25 minutes. More than 2,000 British

clients gave See Tickets the task of selling their tickets during the year,

which proved to be an exceptional year once again.

In France, Digitick offers its services to theater operators and event

organizers who wish to market tickets to the general public. It also

develops and licenses software solutions. With the Eiffel Tower and the

Château de Versailles as clients, it has positioned itself as a recognized

leader in the French market where it continues to win market share.

Digitick operates the Infoconcert website, the leader in event information

in France, which describes shows and allows users to purchase tickets.

It has also developed ZePass.com, a legal ticket exchange platform for

private individuals.

In 2014, Vivendi Ticketing strengthened its cooperation with Universal

Music Group and sold hundreds of thousands of tickets in the United

Kingdom, North America and Europe for the group. See Tickets will

continue to rely on this relationship in 2015.

A subsidiary was opened in Los Angeles in December in order to expand

on the American market and seize the many opportunities available in

North America.

The 2014 results are attributable to rational investments made in

technologies, the exceptional performance of the employees, and

the company’s determination to focus on the needs of its clients and

consumers.

Vivendi Village is composed of Vivendi Ticketing (Digitick and See

Tickets), Wengo, Watchever, and The Olympia (included within Vivendi

Village since February 2015). A spirit of entrepreneurship is the hallmark

of these different entities. Responsive and nimble, they rapidly set up

and develop innovative projects, particularly in the digital segment.

By bringing these entities together under one umbrella, Vivendi gives

them the opportunity to accelerate their development.

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Annual Report 2014