

2
Societal Indicators
Societal
, Social and Environmental Information
Initiatives in favor of accessibility of offerings, products and services
(including customer service)
GRI
UNGC
OECD Scope covered
G4-EC8,
MSS M4 1, 2
II, IV
Corporate
Canal+ Group
UMG (9 focus group countries)
GVT
The Canal+ Group’s channels offer their subscribers the following two
systems: close captioning for the deaf or hearing impaired (100% of the
Canal+ channel’s programs in France) and audio description for the blind
or visually impaired. In 2014, the Polish subsidiary, in collaboration with
the Widzialni (“Visible”) Foundation, participated in the development
of a sign language version of the children’s channels MiniMini+ and
teleTOON+ programs.
Canal+ Group also strives to improve its satellite coverage to provide
better access to audiovisual content.
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p
Overseas, Canal+ Overseas offers Canalsat programs in Australia,
Vanuatu, the Comoros, Haiti and the Dominican Republic. These
offers are adapted to suit the material conditions of the population,
such as the monthly offer with no commitment in the Comoros and
the prepaid offers in Vanuatu. In Vietnam, the package price is
affordable for a very large number of people.
UMG contributes to the promotion of music with a diverse audience, the
main objectives being to ensure that all audiences have access to music
and to design educational tools to assist young listeners. The fact that
UMG has digitized its exceptional catalog of musical works provides a
unique way for accessing thousands of recordings that are unavailable in
any physical medium. UMG is developing or partnering with digital music
services in the territories where it is active, which makes its offerings
more accessible.
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The KLEEK, a pan-African mobile streaming service developed in
39 countries, also helps in improving accessibility to musical content
at a low cost by offering thousands of titles by local and international
artists, enriched with exclusive content. In countries that are poorly
equipped with infrastructure, the partnerships between UMG and
telecommunications operators for the creation of music bundles are
helping to improve accessibility to musical content for geographically
isolated populations.
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In France, UMG has teamed up with the carrier La Poste Mobile to
offer unlimited listening to songs from its vast catalog coupled with
a mobile plan at reduced rate (less than €10 per month) for young
people between the ages of 12 and 24. Likewise, under a strategic
partnership with Société Générale, UMG offers young holders of the
So Music! card (which is free to the young person for the first year)
unlimited access to its catalog through the site of the same name and
the mobile phone application introduced in 2014.
In Brazil, high-speed Internet is considered an opportunity for accessing
knowledge and a key to upward mobility for the middle class. According
to the latest study by the IBGE (the Brazilian Institute of Geography and
Statistics) based on data from 2011, this middle class is the one using the
Internet the most. GVT applies special terms to low-income customers,
as well as offering billing in Braille and a customer service adapted to its
deaf and hearing-impaired customers.
In addition, Vivendi has partnered with the first European Forum on media
and information literacy. This forum, which was held in May 2014 at the
initiative of the European Commission and UNESCO, brought together
members of governments, audiovisual authorities, institutions, teachers,
media professionals, researchers and associations to promote media
and information literacy in Europe, discuss MIL (
Media and Information
Literacy
) within the EU, and encourage cooperation and initiatives
at national and European level. Vivendi participated in the drafting
committee for the Declaration “Media and information literacy in the
digital age” that was announced at the close of the Forum.
As a partner in the UNESCO Chair “Forwardance in sustainable digital
development,” Vivendi has contributed to the work on communication and
creative practices in the digital age according to the gender. The speakers
at the symposium meeting in December 2014 in Rouen discussed gender
inequality in interactive relationships (particularly on social networks) and
in the way young women and men approach the technical professions.
■
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2.2.1.4.
Valuating and Protecting Personal Data
Personal data protection is a strategic issue for the group, which must
build relationships of trust with its audiences. It is one of Vivendi’s four
“core” issues. In 2015, it will be among the CSR criteria included in
the variable compensation of senior executives. The Data and Content
Protection Charter adopted in 2008 defines Vivendi’s commitments in
terms of gathering and managing customers’ personal data and the
protection of content. It is applied within each subsidiary.
Existence of a formal commitment to protect personal data
GRI
UNGC OECD Scope covered
G4-DMA PR
Customer privacy
aspect, DMA HR
MSS
1, 2
IV,
VIII.6
Canal+ Group
UMG (9 focus group countries)
GVT
Canal+ Group complies with the French Act on Information Technology,
Data Files and Civil Liberties, which requires organizations engaged in
the processing or handling of data files to guarantee the security of those
files. Thus a dedicated team within the group’s legal department develops
the personal data protection policy, monitors it, and manages relations
with the CNIL (French National Commission on Freedom of Information).
p
p
In its relations with third parties such as distributors and mobile
operators that have access to subscribers’ personal data, Canal+
Africa includes contractual provisions requiring them to agree to the
confidentiality of that data.
In its Code of Conduct distributed in all countries where the group
operates, UMG points out the need to protect its customers’ personal
data. In the United States, the group is in the process of revising all of its
websites with the aim of obtaining “TRUSTe” certification, which attests
to the implementation of best practices in the area of confidentiality
and personal data protection. In the United Kingdom, UMG produced a
document in 2014 called “Consumer Data Protection Policy Day-to-Day
Guidelines” which outlines the best practices to apply on a daily basis to
preserve the security of customer data.
GVT reiterates the duty of confidentiality regarding data bases and
customer lists in its Code of Ethics and Conduct. This information may be
communicated to third parties only after obtaining authorization and the
signing of a confidentiality agreement. The group has set up a strong data
protection system, and every year it trains its employees in best practices
for safeguarding sensitive information.
54
Annual Report 2014