

2
Societal Indicators
Societal
, Social and Environmental Information
p
p
In Brazil, UMG supports the school of symphonic music, song
and theater that was founded in keeping with the wishes of Zeca
Pagodinho, one of the iconic artists in the catalog, to help children
and young people from a low-income neighborhood in Rio.
p
p
In response to the Ebola epidemic, UMG took action, alongside its
artists, in particular through its French subsidiary, which partnered
with three charity initiatives including production of the
Stop Ebola
anthology, featuring 32 of the company’s artists who participated on
a voluntary basis.
GVT has significantly increased the resources it devotes to charitable
work. It supports numerous music festivals as well as associations
working to promote access to information technologies and social
cohesion. In 2014, the Instituto Canta Gente Boa, of which GVT is a
partner, held 35 music workshops for young people from communities
in Rio de Janeiro. In addition to this, the volunteer initiatives carried out
with the operator’s partner associations received a boost through the
creation of committees dedicated to organizing such initiatives in five
cities where the company operates. Along with these committees, special
training courses are held for any employees wishing to become involved
in the initiatives.
2.2.3.
Relations with Stakeholders
Stakeholders consultation is at the heart of Vivendi’s CSR policy (see
Section 1.2.4). This approach establishes a general framework that
is then adopted by each of the subsidiaries and adapted for its own
stakeholders to suit local conditions.
Means of dialog with identified stakeholders put in place
GRI
UNGC
OECD Scope covered
G4-26, G4-
S01 and
PR5, MSS
M6
1, 2
II.A.3 and
14, IV, VIII,
IX.5
Canal+ Group
UMG (9 focus group countries)
GVT
In June 2014, Canal+ Group held a plenary consultative meeting in France
for consumer associations and the company’s senior management. The
meeting provided an opportunity to present the company’s Consumers
department, created in May 2014. Now, after an initial claim, customers
have two levels of appeal, the Consumers department and then
mediation, which is being reinforced by Canal+ Group. In December 2014,
Canal+ Group’s Customer Relations department received “Customer
Relations” NF Service certification from AFNOR, a voluntary third-party
certification mark which guarantees the quality, reliability and level of
the service provided. Canal+ Group also participates in working groups
held by the CSA on the protection of young audiences, representation of
women and media literacy.
Canal+ also conducts customer satisfaction surveys. These have
confirmed the direct link between a diversified and original program
offering and subscriber satisfaction (see Chapter 1, Section 1.4.4 p.18).
p
p
Canal+ Group’s Polish subsidiary maintains regular dialog with KRRIT
(the Polish Radio and Television Board), UOKiK (the Polish Office of
Competition and Consumer Protection) and UKE (the Polish Office of
Electronic Communications).
p
p
In Africa, Canal+ Côte d’Ivoire has taken charge of organizing the
symposium of the HACA (Audiovisual Communications High Authority)
and the REFRAM (Francophone Network of Media Regulators) on the
topic of “Regulating audiovisual communications by satellite and
the new broadcasting methods,” in which 32 members of the RIARC
(Network of African Communications Regulatory Agencies) took part.
UMG has identified its principal stakeholders (artists, their managers,
retailers, digital platforms, streaming services, and national and European
authorities) and has instituted open and collaborative dialog. UMG
maintains a structured dialog with all players in the music industry due
to its participation in IFPI (International Federation of the Phonographic
Industry) as an active member.
p
p
In Canada discussions continued throughout the year with UMG’s
stakeholders for the exchange of views on copyright reform and the
protection of intellectual property.
p
p
The protection of broadcasting and public performance rights has
been the focus of discussions in Indonesia (where these rights have
been introduced for the first time) and in South Africa, on the occasion
of reorganization of performers’ royalty collection companies to
ensure better compensation for right holders.
GVT has teams specializing in relations with its principal stakeholders
(consumers associations, labor unions, local communities, NGOs,
government agencies and municipal, state and federal regulatory
agencies), which organize regular meetings, events and discussion
forums. GVT also participates in the work of ANATEL, Brazil’s telecom
regulatory agency. At the same time, GVT has carried out a number of
customer satisfaction surveys to gain a better understanding of their
expectations. These efforts have been rewarded, since GVT was selected
as the “most liked” high-speed Internet and landline brand by the 2014
“Marcas Mais Amadas” survey.
57
Annual Report 2014