11
Non-Financial Indicators Handbook -
2013
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VIVENDI
Societal Indicators
4
Vivendi’s Three Strategic Issues relating to Human Rights
Each subsidiary has reviewed in detail and taken steps to implement
the Group’s formal commitments contained in the Data and Content
Protection Charter.
Canal+ Group’s Ethics Charter stipulates that “the channels shall
ensure the protection of children and young people, and to this effect
apply program classification according to degrees of appreciation
and acceptability with regard to the protection of childhood and
youth by applying the corresponding standards”. This classification
is also conveyed on all new technical media for broadcasting
audiovisual programs.
In addition, Article 21 of the agreement entered into between Canal+
and the French Broadcasting Authority (CSA) requires that the
channels ensure that “in broadcasts intended for young audiences,
violence, even psychological, must not be perceived as continuous,
omnipresent or presented as the sole solution to conflict”.
Universal Music Group complies with the local regulations of
each country in which it operates. In Japan, for example, UMG is
a member of the Music Production Ethics Committee run by the
Recording Industry Association of Japan (RIAJ). In Brazil, local law
contains a commitment to the protection of children and young
people. In addition, UMG places a “Parental Advisory – Explicit
Content” notice on CDs where song lyrics may be inappropriate for
children.
In Brazil, GVT adheres to the rules of the National Advertising
Self-Regulatory Council concerning ethical standards applicable
to advertising, especially where young people are concerned. The
fundamental principle is that advertising should contribute to the
development of responsible citizens. Accordingly, advertising for
products aimed specifically at young people must contribute to good
relations between young people and their parents and teachers;
promote responsible behavior; and avoid portraying the idea that
consumption of the product will improve the consumer’s personal
circumstances.
In its Ethics and Commitment Code, SFR undertakes to “make
resources, particularly technical resources, available in order to
disable access to certain services or content for the protection of
children”.
The operator is also a signatory to several charters that explicitly
include the protection of young audiences: Charter for the Provision
of Online Hosting Service and Internet Access Concerning Combating
Certain Specific Content (proposed by the French Association of
Internet Access and Services Providers (AFA)), SMS+ Ethics Charter,
Operators’ Charter of Commitments on Mobile Multimedia Content
(proposed by the French Telecoms Federation (FFT)).
To protect young users from the risks associated with the use of new
technologies, Maroc Telecom has undertaken several initiatives:
– The content placed online on the Menara platform complies with
the Casanet Editorial Charter (ethical commitments);
– The operator has signed an Ethics Charter on the content of
mobile messaging services (chat, SMS, MMS and WAP) and
other services accessible via mobile (A-Ghany service and
MobileZone). The Charter specifies that “the service broadcaster
undertakes not to provide to the public messages of a violent or
pornographic nature, or that which is offensive to individuals and
human dignity”; and
– The employees of the Group are invited to use the social
media responsibly with the assistance of an internal manual of
procedures and user guidelines, while a participation charter
reminds the visitors of the Maroc Telecom Facebook page
of the rules of use (a ban on messages that are (i) insulting
(ii) defamatory (iii) non-compliant with Moroccan laws and
(iv) offensive to privacy, individuals and human dignity).
Mechanisms for implementing and monitoring
this commitment
GRI
UNGC
OECD
MSS M2, M4, TSS PA7 1, 2
II, IV, VIII
Each business unit has implemented internal and/or external
mechanisms to ensure compliance with and monitoring of this
commitment:
specific internal or external control body (C+G, UMG, MTG);
appointment of a dedicated officer for this issue (C+G, SFR, MTG);
intervention of an internal or external mediator (C+G, SFR, MTG);
tools or information and public awareness campaigns on this issue
(C+G, GVT); and
performance audits, assessments or external surveys (C+G).
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4.1.2 Promoting Cultural Diversity
Vivendi aims to encourage diversity in musical repertoires and
cinematographic expression, to discover and support new talent,
promote local artists and enhance cultural heritage (please refer to
AR 2013 Section 1.1.1. p. 48).
In order to provide concrete illustrations of the major role played by
culture in fostering economic growth and enhancing social cohesion,
in 2012, Vivendi launched the website “Culture(s) with Vivendi”
(cultureswithvivendi.com). Focusing on cultural diversity, this site offers
an insight to the cultural industries and the creative world:
the “Artist Inspirations” section enables a better understanding
of the diversity of musical and cinematographic influences that
inspire artistic creation, by offering web users a chance to explore
the worlds of different artists and giving them access to varied
repertoires of musical or cinematographic works, occasionally little
known;
the section devoted to “Creative Jobs” presents the value chain
and the highly diverse range of professions found in the cultural
industries through interviews with professionals;
the “Intercultural Dialog” section illustrates how culture promotes
mutual understanding, through numerous testimonials of artists,
students and experts; and
