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Societal Indicators
Fair Business Practices
Responsible communications and marketing also involve providing
support for socially-responsible campaigns. Media have a key role to
play as a sounding board for public-service announcements. In 2015,
57 associations received 503,597 seconds of free advertising on Canal+
Group channels for a total of 18,431 spots broadcast. Aware of the need
to take action and committed to airing prevention messages, Canal+ also
supported the anti-jihadism awareness campaign created by families
whose children or other relatives went to Syria or Iraq. This campaign,
which is supported by the French Ministry of the Interior, was relayed
by Dailymotion as well as the Canal+ website and during the show
La
Nouvelle Édition
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EXTRA-FINANCIAL INDICATORS HANDBOOK
2015
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