On June 21, 2023, at the Cannes Lions International Festival of Creativity, the Havas Café welcomed a prestigious panel of guests to celebrate Vivendi’s partnership with the Rugby World Cup 2023. Yannick Bolloré, Chairman and CEO of Havas and Chairman of Vivendi’s Supervisory Board, and Simon Gillham, Vivendi’s Advisor to the Chairman France 2023, underlined the importance of the partnership between Vivendi and France 2023, and the shared values between the Group and rugby.

Vivendi and Havas thank the journalist Astrid Bard, France 2023 CEO Alan Gilpin, the international rugby player Thierry Dusautoir and Lucy Basden-Smith, Managing Partner of Cake (Havas), for their in-depth discussions on the relationship between brands and rugby.

Video highlights of the evening:

Thierry Dusautoir shares his thoughts on the strength of the relationship between brands and rugby and talks about the importance of the links between players and fans. Finally, he gives us his prediction for the Rugby World Cup final.

Astrid Bard shares her enthusiasm for the Havas Café and the panelists, including Alan Gilpin, Thierry Dusautoir and Lucy Basden-Smith. And she tells us about her unwavering support for the French team!