Our societal commitments

Our priority: to make culture and education more accessible to all

Culture is simultaneously an angulation stone for life in society and a lever of emancipation which is essential to life for all.

Fortified by growing investments in its content (4 billion euros in 2020), Vivendi is committed to supporting ambitious and multi-faceted creation. This will be possible by giving as many people as possible access to a diversified and inventive offer, allowing everyone to build their own lives, to learn, to broaden their horizons and to have as many keys as possible to face the challenges of the 21st century.

Our commitments

Promote and protect

all cultures and sensitivity
Promote access

to culture and education for all
Foster the emergence

of positive impact content

Promote and defend all cultures and sensitivities

Vivendi supports creativity in all its diversity wherever the Group is present.

Discovering talent as close as possible to local creative ecosystems, supporting them, enabling them to flourish and become known in their home country and abroad, is both a part of our core business and our contribution to society.

Local artists reinforce catalogs, many of which have been in existence for over a century: in music, cinema and publishing, our catalogs offer privileged access to a very rich cultural heritage.

Being present in different cultures around the world also provides a strategic advantage in terms of our international dynamic. For example, in 2020, more than 60% of Universal Music Group’s sales came from local repertoires.

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The Africa Stand-Up Festival, created by comedian Valery NDongo, attracts new talents, mostly from Central Africa, every year. The training consists of a workshop on writing sketches and a workshop on performing.

Intensify our actions in terms of access to culture and education for all

Vivendi uses the diversity of its businesses to create, produce and distribute enriching content. It also sets up initiatives and partnerships that promote access to education and culture for as many people as possible, especially young people.

Promote access to education and culture for as many people as possible, especially young people

Encourage the emergence of positive impact stories and content

With 4 billion euros invested in content by 2020, we have a real influence on the collective imagination. Our influence goes hand in hand with a strong responsibility.

It is our duty to be mindful of the impact of the messages and images conveyed in our content, to promote uses adapted to our audiences, especially the youngest ones, and to promote creation and ideas that support important causes.

We invest in advertising campaigns that create meaning, address key social issues, and represent the diversity of our audiences. Our businesses can inspire change and invite action for a more sustainable world.

> To learn more about the Group’s social and societal commitments, please see the Universal Registration Document.

Based on its Meaningful Brands study, Havas designed a roadmap to help brands meet the growing demand for meaningful content.

Some initiatives:

In France, the Education division of Editis has initiated an approach called “Du labo à la classe©”(From the lab to the classroom) with the mission of bringing research results to schools in order to innovate in terms of teaching for greater student success.
In Poland, Canal+ is developing an educational program distributed to more than 14,000 elementary school and 8,500 secondary schools. These programs are built around meticulously selected films, in cooperation with education specialists (certified by the Polish Ministry of Education).