For the second edition of the Galaxy Show, an internal event designed to increase connections between the Group’s entities, encourage exchanges, showcase talent and create new opportunities, Vivendi chose to put the spotlight on sport. It was good timing just days after the kick-off of the Rugby World Cup France 2023 of which Vivendi is the Official Entertainment Sponsor.
For an hour and a half, experts from Canal+ Group, Dailymotion, Havas, Gameloft and Prisma Media spoke about the power of the engagement and emotion that sport creates.
Canal+ broadcasts 10,000 hours of sport a year in France, with commentary from 150 journalists and 40 disciplines: sport is more than ever in Canal+’s DNA. In addition, the program “Au Micro” which aims to seek out a future sports commentator, will be broadcasting soon.
Dailymotion is also a major broadcaster of sports such as the D1 Arkema women’s football championship, pétanque championships, the Vendée Globe, the UTMB (Ultra Trail Mont Blanc) … 20% of its audience is currently generated by sport.
Through Havas Play, Havas supports brands that want to get closer to certain competitions and players. Sport has an incredible strike force with, for example, 1.5 billion people watching the football World Cup final, 3 billion people for the Olympic Games and 850 million people for the Rugby World Cup. Sport attracts audiences and has a strong emotional impact: some brands, particularly luxury ones, now prefer to associate themselves with a sportsperson rather than a film star.
Gameloft went over the growing power of e-sports, which can have up to 100 million viewers for a final game, the same number of spectators for an NBA match. The e-sport industry is now structured and offers great communication opportunities for brands, as Gameloft for Brands proves.
For the Olympic and Paralympic Games to be held in Paris in 2024, Prisma Media will be launching a host of new, high-end projects: an ephemeral digital platform, 5 podcast programs and a magazine designed as a showcase, will be feature stories on subjects including all sportspeople, winners and ‘losers’ alike, their stakeholders, and the place of women in sport.
Vivendi Create Joy (VCJ) has been working with the association Sport dans la ville since 2008. The association creates sports playing fields for children and teenagers to use (3,000 young people have aready benefitted) until they enter the world of work. A sports commentator workshop has also been set up with the help of VCJ.
Finally, Simon Gillham, Rugby Advisor to the Chairman, and Emmanuel Bouscasse, Director of Communications and Brand for the Rugby World Cup France 2023, talked about the strong support for rugby shown by the French public and Vivendi, and the various operations carried out by the Group for the World Cup.
