Vivendi, which had already supported France’s bid to host Rugby World Cup 2023, is also the competition’s only Official Entertainment Sponsor. The sponsorship is one of the first to be signed for the world’s third-largest sporting event.
A unique design has been created for this occasion. Both artistic and embodying the power of a rugby movement, this visual was created by Marion André, Artistic Director. It perfectly reflects the group’s commitment to this partnership as well as the strong values of rugby that resonate with Vivendi’s own values.
This visual identity has been implemented across all communication channels and materials: invitations, magazines, social networks, podcasts, events, etc.
It will also have significant visibility on the street windows of Vivendi’s headquarters during the competition.
France celebrated with grandeur the 100-day countdown to the start of the Rugby World Cup.
Havas Events partnered with France 2023 to celebrate this special event on May 31, in all host cities and internationally.
The day unfolded in three parts: the presentation of the medals, a reveal on the Arc de Triomphe in the capital city, and an evening in the marvelous setting of La Samaritaine in Paris.
Studiocanal coproduced the feature film “Pour l’Honneur,” directed by Philippe Guillard and starring Olivier Marchal. Released in French theaters last May, the film will be broadcast on Canal+ channels during France 2023, the film showcases rugby and its values. With humor and emotion, it tackles the challenges of inclusion and acceptance of others.
Trocpont-sur-Vézère and Tourtour-les-Bains, two small villages in the South of France, have engaged in a ruthless rivalry for as long as anyone can remember. Symbolized by a fierce rugby derby between the two teams, the rivalry between the villages is at its peak. However, the unexpected arrival of asylum seekers will change the dynamics and disrupt the lives of these two villages.
The film “Are You Ready?” was created by the teams of Havas & Compagnies to showcase the World Cup.
HRCLS, a Havas company, produced and directed the film “The Host” in 2022. It beautifully and sensitively illustrates the spirit in which the World Cup will take place.
This film is part of France 2023’s strategy to introduce rugby and its values to a broader audience less familiar with this sport.
Vivendi and Prisma Media joined forces to produce a series of podcasts in French during which French personalities such as Guy Savoy, Julie Gayet, Antoine Dupont, and others share their personal stories, insights, and deep love for rugby. They engage in conversations with Cédric Heymans, former international player for the French national rugby team and rugby consultant at Canal+.
The collaborators of the Vivendi group faced off on Thursday, June 29, 2023, during a session of Touch Rugby at Jean Bouin Stadium
In recent months, the Rugby World Cup ball, branded with Vivendi’s colors, has traveled the world, passing from hand to hand among the employees of over a dozen companies within the Group.
In addition to the 48 tournament matches, Vivendi and France 2023 aim to promote the values of rugby and make a meaningful impact through societal commitments focused on circular and sustainable economy, education and training, social and territorial inclusion, and respect for all differences.
“Rugby has been closely linked to Vivendi’s identity for over thirty years. It was therefore a natural fit to involve the Group in this incredible adventure to organize a Rugby World Cup in France. As well as helping a larger audience to discover rugby, I am extremely happy to support Rugby World Cup France 2023 and promote inclusion and diversity.”
“Creating a top-level competition and a festive event aimed at a broad audience is a tremendous and exciting challenge. Our different businesses are at the crossroads of entertainment, media and communication, and embody strong values. I am convinced that together we will all contribute to a hugely successful Rugby World Cup France 2023”.
