Vivendi is present in the video games business through Gameloft, a leader in the creation and publishing of digital games and one of the top innovators in its field. The company creates games for all digital platforms and owns the distribution network and most comprehensive marketing in the digital games industry. Vivendi also crossed the statutory threshold of 24% of Ubisoft’s share capital on November 4, 2016.
Gameloft has established direct agreements with over 200 operators; with the Apple, Google, Microsoft and Amazon online app stores; and with the major social networks, as well as many mobile manufacturers, smartphones, tablets, connected TVs and set-top box.
Gameloft is a major player in an industry set to grow in the coming years. The company is present on all continents, distributes its games in over 120 countries and employs a total of nearly 6,000 people in 32 countries for 2015 consolidated revenue of €256.2 million.
While technology and video games industry evolve constantly, Gameloft draws its expertise in its 20 production studios spread across America, Europe and Asia. The company can thus combine international ambitions with a local approach by tailoring games to the specificities of each market with the aim to always offer the best gaming experience to players.
Gameloft has its own franchises as Asphalt®, Order & Chaos, Modern Combat, Gangstar or Dungeon Hunter, and also works with leading international rights holders, including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® or Ferrari®.
Gameloft is also positioned in the advertising market through Gameloft Advertising Solutions. With a monthly audience of more than 157 million unique players and an inventory of 8 billion impressions, the company offers a level of visibility and unique commitment to advertisers. To date more than 1,000 campaigns were delivered via Gameloft Advertising Solutions for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung or Unilever, in over 40 countries around the world (North America, Latin America, Africa, the Middle East, Europe, Asia …).