This year, Vivendi became the sponsor of La Mostra, the Venice International Film Festival. Canal+ and Prisma Media teamed up for this event to give the festival the widest possible exposure. The 79th Mostra was held from 31 August to 10 September 2022.
Canal+, the exclusive broadcaster of this prestigious event in France and a number of other countries in Europe, as well as in French-speaking Africa, showed the opening and closing ceremonies and featured a daily show hosted by Antoine de Caunes interviewing stars live on the lagoon. During the ten-day Festival, the various Canal+ channels broadcast no less than 14 previous Mostra award-winning films. Canal+ also financed the production of “Saint-Omer”, which won the Silver Lion in the Official Competition, and “Nezouh”, which was honoured in the Orizzonti section.
At Prisma Media, the editorial staff of Gala took over the Lido with a team of six journalists, editors, cameramen and photographers, to look behind the scenes at the Festival. Exclusive interviews and celebrity photoshoots were accessible through a section on the Gala website as well as stories on the magazine’s Instagram and TikTok accounts. It was a hit: with 120 million video views on TikTok, Gala confirmed its outstanding performance on the popular social network.
The media teams of the two entities worked side-by-side: Gala’s editorial team produced “Stars in Venice” for Canal+, a free-to-air programme which followed Antoine de Caunes’ daily show.
By deeply involving a range of its businesses, Vivendi showcased the effectiveness of its internal cooperation at the festival.
The group also sponsors the Biennale College Cinema, which fosters the emergence of talented young directors each year.
Culture is at the heart of Vivendi’s businesses. The Group will continue to invest in Italian activities.
