Universal Music Group and Gameloft are shaking up the live experience with the mobile game “Queen: Rock Tour”: taking the stage, becoming a rock legend and celebrating the 50th anniversary of Queen is now possible!
50 years after the creation of the group, Queen remains one of the most popular groups in the world today, transcending multiple generations of fans. 2021 marks a Queen Golden Jubilee that the band was hoping to celebrate with fans. A massive 29-date European stadium and arena tour planned for this year has been forced to be delayed to 2022 due to sanitary reasons.
Queen: Rock Tour, the first official Queen game on mobile, allows fans to wait before the band returns on stage. Queen’s music has been featured in major mobile music games before, but for the first time ever the band will be releasing their own dedicated mobile experience in Queen: Rock Tour.
Queen: Rock Tour is a game bringing together Universal Music Group and Gameloft. It is a perfect illustration of the unique experience that arise from the cooperation between two businesses of the Vivendi group, the combination of the music of a legendary group and the game representing fantastic entertainment for the public. Queen: Rock Tour was created in association with Universal Music Group, Hollywood Records and developed by Gameloft for brands, leader in the creation of gaming experiences for brands.
Queen: Rock Tour gives players a chance to experience the majesty and might of the Queen live experience on their phones, and allows users to fully immerse themselves into the world of Queen, to style performances with official iconic costumes, to unlock fun trivia facts and to score points by playing along to twenty of their most popular hits including: Bohemian Rhapsody, We Will Rock You, Radio Ga Ga, I Want to Break Free and We Are The Champions, whilst performing at ten historic concert venues from around the world.
Cedric Ratajczak, Creative Director at Gameloft for brands said, “Our ambition was to push the boundaries of music and gaming with a fun and rewarding experience that would put players in Queen shoes at pivotal points in their career. We devoted enormous attention to the details of Queen’s history, authenticity and artistry to craft a fitting tribute to one of the most significant bands in rock history.”
Andrew Kronfeld, Executive Vice President, Marketing at Universal Music Group said, “Today, Queen are globally recognized as one of the most iconic and important bands in history. Decades after their first live shows together and following on from the huge worldwide box office success of the Bohemian Rhapsody biopic, their popularity continues to grow every year. We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalogue to a new generation of fans, through this unique new gaming experience.”
Queen: Rock Tour is available now on Android / iOS.