Bravado, UMG’s international merchandising service company, was selected by the London Organising Committee of the Olympic & Paralympics Games (LOCOG) to be the programme vendor selling in over 30 venues across Great Britain. Sustainable Development has been proclaimed a key driver of these Olympic Games, and a critical criterion for the official suppliers’ selection by LOCOG. The successful suppliers had to prove their commitment regarding the respect of human rights and environmental protection and also had to sign the LOCOG Sustainable Sourcing Code of Conduct.

 In this way, Bravado proves how a responsible and ethical policy can contribute to win new markets. Its approach was acknowledged by the Sedex, dedicated to driving improvements in responsible and ethical business practices in global supply chains.