Vendée Globe 2020, the biggest non-stop sailing race around the world, started in November and after 3 months the 33 skippers are finally reaching the finish line in Les Sables-d’Olonne, France. Dailymotion has been broadcasting the event from all angles. The long journey captivated audiences, garnering over 50 million views over 2 million hours of content.
Dailymotion has been an official distributor for Vendée Globe 2020 and has been streaming live coverage for the 3 months bringing its audiences along on the journey around the world. Apart from daily live coverage and video diaries directly from the skippers, our users were able to get news updates, highlights and Vendée Globe playlists gathering everything they needed to know in one place. The live streams were also available to be embedded on third party websites for other Publishers.
The adventure gathered a record number of views, over 20 million more than in 2016, thanks to the high coverage and widespread distribution of this exciting content. “We are proud to have accompanied the Vendée Globe for a 3rd consecutive time,” said Stéphane Godin, Chief Content Officer. “The record audience numbers testify to an emotionally and sportingly charged race. Dailymotion has mobilized its technical infrastructure and promotional levers, adapting to each new turning point in the race, to allow the public to follow this adventure from all angles.”